Trends & Tools: Resources

Ask the Expert: Breaking Down Ad Analytics for Customer Meetings

Get insights from expert Ricky Appelbaum on how to break down ad analytics in customer meetings. Explore his top tips for these discussions.

Watch this webinar to learn about the 2024 local ad spend numbers. Find out how projections fared in the first half of the year and what’s to come.

Google ends its deprecation plans for third-party cookies. Explore what this means for local digital advertising.

Review tips for allocating advertiser budgets for multi-tactic campaigns. Learn how to discuss budgeting with local advertisers.

Learn what audience extension is and its role in digital advertising tactics. It can lead to higher conversion rates and more effective ad spend.

Crossover in media channels provides wide reach and targeting for local advertising. Find out how to build an integrated campaign.

Watch this digital advertising webinar to learn how to match digital tactics to advertiser goals with host Beth Peck.

Read the e-book, Is Selling Digital Advertising Profitable for Your Station? Gain insights on margins, costs and how to realize more revenue.

Explore valid business reason examples to help you with prospecting and connecting with prospective advertisers.

Local businesses often think boosted social posts are digital advertising. Read this post to learn how to explain that they are not.

Explore the digital customer journey in this infographic. Learn how digital channels influence buying decisions.

Watch this webinar with tips, insights and strategies from digital ad experts. Tune in for ideas to maximize digital revenue.