You’re selling digital advertising, but how profitable is it? Which tactics can drive the most sales?
Digital ad sales may be a growing revenue stream for your radio station, but there’s always room for improvement. Part of that is focusing on tactics that are in demand and have the potential to drive profitability.
Our new webinar features digital ad experts discussing OTT/CTV and geofencing. You’ll learn about the opportunities for these categories, both of which are projected to increase in 2024. Leave with tips, ideas and insights to give your revenue wings!
Tune in to also see how easy it is to propose both ad types in Marketron NXT.
Presenters:
Jeff Ulrich, director of sales enablement services, Marketron
Dustin Wilson, senior director of digital strategy, Marketron