Political advertising revenue will give broadcast mediums a huge boost in 2026. Get the facts and tips in this infographic.
Political Advertising Trends, Data, and Opportunities for Today’s Election Cycle
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Resources
Trends & Tools
Planning “Cold Visits”: How to Make an Impression on Local Advertisers
Making a cold visit to a local advertiser can be a great way to create a connection. Check out these tips on how to plan one.
Explained: Reach and Frequency for Radio vs. Digital
Learn how to explain reach and frequency to advertisers for radio ad spots and digital tactics. Find out when to focus on reach versus frequency.
Analyzing Digital Campaign KPIs
Explore strategies for analyzing digital campaign KPIs. By doing so, you’ll be able to explain results better to customers and build trust.
7 Stages of the Sales Cycle: Stage 7: Closing the Sale
The seventh and final stage of the sales cycle is closing the sale. Explore effective tips for closing more sales with advertisers.
Beyond Customer Acquisition, Helping Advertisers with Recruitment
Advertisers may be shifting ad dollars to recruitment. Helping advertisers with recruitment is another way you can support them.
7 Stages of the Sales Cycle: Stage 6: Overcoming Objections
The sixth stage of the sales cycle is overcoming objections. Learn about specific ways to counter a prospect’s hesitation.
Doing the Math: Crafting Winning Proposals
Watch the on-demand webinar for digital advertising sellers, Doing the Math: Crafting Winning Proposals. Get tips, strategies and more.
7 Stages of the Sales Cycle: Stage 5: Presenting Your Solution
The fifth stage of the sales cycle is presenting your solution. Get advice from experts on how to propose a winning solution.
The SEM Checklist for Digital Sellers
Become a savvy digital seller with this SEM checklist. Follow these best practices to propose strategic SEM campaigns to local advertisers.
8 Questions You Should Ask Advertisers in Your First Meeting
Find out the important questions you should ask advertisers in your first meeting. By asking them, you can deliver a relevant proposal.
From Stressing and Guessing to Data-Driven Spot Pricing
Watch the From Stressing and Guessing to Data-Driven Spot Pricing on-demand webinar with Todd Kalman and Jeanne Selvage. Learn about dynamic pricing.
