SEM (search engine marketing) is a proven digital marketing tactic for local businesses.
In 2020, 90% of consumers used search to find a local business. Your advertisers need a presence in search for people to find them. The best way to do this and maintain visibility is with SEM campaigns. However, there’s more to success with SEM than just targeting keywords and writing ad copy. When you talk to your clients, you’ll want to convey its value. To help, we created this SEM checklist with best practices just for you.
By leveraging this checklist, you can provide best practices to your advertisers and collaborate on a tactic that delivers positive ROAS (return on ad spend).
Don’t Forget Your SEM Checklist at Your Next Advertiser Check-In
These checklist items help you as a seller convey the best approach to SEM campaigns. An educated customer is a better customer. Plus, you can clear up misconceptions and emphasize that they can count on you as a trusted advisor.
Get more great tips on linear and digital advertising by subscribing to Aspire, written by and for broadcast media sales professionals.