Trends & Tools: Learnings

How to Stop Cancellations During a Crisis

During a crisis, advertisers might want to pull the plug. Learn how to stop cancellations during a crisis with these tips.

Advertising Re-Entry Plan Ideas Post-Pandemic

Businesses are reopening or expanding their capabilities. Take a look at some advertising re-entry plan ideas to pitch to advertisers.

COVID-19 FAQ for Broadcast Sales Professionals

We’ve put together a COVID-19 FAQ guide for broadcast sales professionals. Dive in to find the answers you need right now.

Recommendations for Broadcasters and Advertisers During a Time of Uncertainty

Check out these important recommendations for broadcasters and advertisers during times of uncertainty. Learn how to pivot for your clients.

Nurturing Sales Teams and Engaging Customers Remotely During a Crisis

Watch Marketron’s webinar for tips on how to help your sales team succeed at selling remotely and how to position your company to thrive going forward.

How to Work from Home Successfully as a Media Sales Professional

With the right tools and mindset, you can work from home and still stay connected with your clients and meet goals. We’ll go over eight tips to show you how.

Programmatic Advertising and Real-Time Bidding Explained

Check out this infographic for a visual explanation of what real-time bidding is and how it fits into the process of programmatic advertising.

Digital Transformation Pitfalls and How to Avoid Them

Adding digital advertising to your product suite can be a tricky process. Take a look at six digital transformation pitfalls, along with a practical plan for avoiding them.

How to Gain a Better Understanding of Your Owned and Operated Inventory (O&O)

Our inventory valuation template will give you a deep understanding of your owned and operated inventory to help build your digital advertising product suite.