Trends & Tools: Learnings

Digital Marketing Demystified: 4 Trends Advertisers Can Take Control of Now

Download our e-book to find out how advertisers can leverage four digital marketing trends for continued success in a constantly changing landscape.

These Industries Are Spending Ad Dollars in 2021

Find out the industries spending ad dollars in 2021. These are key verticals for broadcasters and digital marketers to target.

Marketron 2020 Digital Benchmark Report E-Booklet

Download Marketron’s 2020 Digital Benchmark Report E-Booklet, where we examine the pandemic’s impact on third-party digital advertising among broadcasters.

Research Rocks! How to Use Cool Tools for Selling Smarter

Watch the on-demand Research Rocks webinar to gain useful tools for prospecting, renewals and more, and download the Action Plan Workbook to get started.

Marketron 2020 Digital Benchmark Report – Part 3: How Did the Pandemic Impact Orders and CPM?

Our 2020 Digital Benchmark Report series wraps up with an analysis of how orders and CPM were affected by the pandemic, revealing some surprising data points.

Marketron 2020 Digital Benchmark Report – Part 2: Analyzing Sales Rep Activity

In Part 2 of our 2020 Digital Benchmark Report series, we examine sales rep and proposal trends compared to 2019, discussing insights they provide for the future.

Marketron 2020 Digital Benchmark Report – Part 1: Comparing Industry Verticals by Digital Advertising Revenue

Our 2020 Digital Benchmark Report series kicks off with an analysis of how the top 10 industry verticals fared compared to 2019, with five key takeaways.

Why Don’t I See My Digital Ad? Ad Serving and Audience Targeting Explained

Ad serving can be a complex process, and advertisers may wonder why they can’t see their ad when a campaign goes live. Learn how digital ads are displayed.

The Future of Radio: Why Now is the Time for Digital Advertising

Watch the on-demand webinar to learn how digital advertising plays a huge role in the future of radio and how stations can position themselves for success.