November “National Day” Campaign Ideas for Local Advertisers

Military Family Month

November has the designation of Military Family Month, which makes it an excellent time for service member promotions. There are many options here that can fit almost any advertiser vertical.

Retailers, restaurants and other businesses can offer a military discount for the month. They could do this to promote a specific product or service. Another option is a blanket percentage of dollars off a transaction.

You can promote these deals on TV and radio for broad reach. For a more segmented approach, use social media ads or digital display ads that allow you to choose attributes that indicate military service.

Another option to celebrate this month is for your advertisers to join forces with a veteran nonprofit. On a specific day or days, your customer could donate a percentage of revenue. That shows their community support and will likely drive traffic to their business, whether in-person or online.

Promote such events on social media and via email and SMS marketing to current customers. You could also launch a geofencing digital campaign that targets nearby consumers on those days of the promotion.

Also, Veterans Day is November 11, so that could be a designated day for specials or activities focused on this group.

National Diabetes Month

Diabetes impacts millions of Americans, from children to seniors. According to the American Diabetes Association, around 11.3% of Americans suffer from it. Bringing awareness around diabetes and supporting associations fighting to treat and cure it is something many businesses do, from a national and local level.

To honor this month, you can pitch advertisers a similar campaign about raising money for a charity. They could have a month-long fundraising event or choose specific days to contribute a portion of sales.

This is also a time for advertisers to share personal stories about diabetes and its effect on health. If your customers have such a story, you can capture it via video to use in digital ads or on social media. Such a move humanizes the company and could see lots of engagement. That engagement can then turn into revenue and build loyal customers.

National Career Development Month

The workforce has been a topic of discussion as industries struggle with staffing and people pursue new careers. There are opportunities for many different advertiser types to use this month as a theme.

Community Colleges, Trade Schools and Online Higher Ed

Talk to these businesses about an integrated campaign that speaks to adult learners hoping to reskill and high school seniors. For adult learners, OTT and CTV would be good options, as would LinkedIn. For younger audiences, try campaigns on Snapchat and TikTok.

Businesses Hiring

Recruitment advertising could be a large part of a company’s budget. They need more workers before they can acquire more customers. Talk to them about smart ways to use their dollars to drive quality applicants, including SEM (search engine marketing) and geotargeted display.

For organizations with attractive benefits around paying for education and upskilling, make sure that’s part of their message. It can be a critical differentiator.

National Stress Awareness Day (November 1): Roughly three-quarters of adults in the U.S. reported that stress has had an impact on their mental and physical health. With the holidays looming, this time of year can be particularly stressful. Stress Awareness Day is an opportunity to provide some solutions to alleviate the side effects of stress. There’s no better way to release tension than with a little self-care.

Spas could run a special limited promotion in observance of the national day. Wellness and holistic retail businesses can promote products that target stress specifically. Suggest they run a campaign featuring marked-down lavender products, which may relieve stress and anxiety. A social campaign featuring products and explaining how they help with stress is an excellent way to drive sales.

National Doughnut Day (November 5): Who doesn’t love doughnuts? These pastries have been a mainstay in American culture. Additionally, many bakeries and shops have put their own spin on doughnuts with fancy and unique flavors. In honor of National Doughnut Day, be sure to check in with advertisers that serve them.

You can recommend a promotion for the day, such as baker’s dozen or buy one, get one deals. Use channels like email and SMS to reach out to current customers. Then, expand the reach with social media ads and geofencing. Because doughnuts are visual, pursuing video ads for this day is a good idea. A short clip of the doughnut-making process or just close-ups of how yummy they look can drive viewers to your advertisers’ stores.

Daylight Saving Time Ends (November 5): On November 5, it will be time to fall back and gain an hour. While we do lose daylight, there are some possibilities for advertising around the theme of “What will you do with your extra hour?”

Ads can ask this question in relation to your advertisers and serve as a reminder to consumers of the time change. For example, a spa could prompt audiences to use that extra hour for self-care and offer a discount for first-time customers.

These ads will work well on social media, as there will be a trending hashtag, and it’s asking a question to drive engagement. These ads would also work well on radio and TV to expand reach. Another option is video via OTT. Some visuals could include turning the clock back and then asking the question.

World Kindness Day (November 13): The world could use more kindness; no one would disagree with that. So, on November 13, your advertisers can deliver a message that drives brand awareness over promotions. Businesses can explain how they are celebrating and why the day matters to them. These branded ads will have the most impact on social media.

National Philanthropy Day (November 15): It’s a day to give back, and your advertisers can show their support for local nonprofits. Awareness ads for this could be co-branded with the charity and the business. Ideas for offers include matching donations from customers or providing a portion of profits for the day. These can be fun and are great for social media. Reaching out via mobile messaging is another way to drive traffic to locations. Don’t forget about radio, too — running these ads early in the day can change where someone heads to lunch or dinner.

Black Friday (November 24), Small Business Saturday (November 25) and Cyber Monday (November 27): Holiday shopping season drives into full force after Thanksgiving. The weekend after and the following Monday are now American pastimes. In 2022, holiday sales grew 5.3%. E-commerce numbers were up, but shoppers were back in stores.

Shoppers are starting earlier, with the majority beginning in October. Because of this, advertisers can create longer campaigns leading up to Black Friday, Small Business Saturday and Cyber Monday. Brands can expect consumers to be eager for deals during this period, and starting early creates excitement and anticipation.

An integrated multimedia ad campaign will deliver the best returns for your advertisers. They can use a mix of channels. Social media ads can capture in-store and online shoppers. Geofencing can serve ads within shopping centers.

OTT ads can deliver promo codes for e-commerce shoppers to click directly from the ad to the website. Brands should also send emails and SMS messages to current customers with their discounts for each day. Early morning radio spots on Black Friday may also be a good channel for those on their way to shop.