Explore the connection between advertiser goals and campaign optimization. Doing this well improves ad performance and customer satisfaction.
Tying Advertiser Goals to Campaign Optimization
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CTA
Sales Ideas
Types of Ad Messaging to Use for Each Stage of the Customer Journey
Get ideas and tips for aligning ad messaging with the stages of the customer journey. It can lift engagement and conversions.
How to Allocate Budget for Multi-Tactic Digital Campaigns
Review tips for allocating advertiser budgets for multi-tactic campaigns. Learn how to discuss budgeting with local advertisers.
What Is A/B Testing?
A/B testing is a good way to compare different versions of creative for digital ads. Learn how it works and why it’s a creative best practice.
CTAs (Calls to Action) by Funnel Stage: Help Advertisers Get the Click
CTA phrases play a role in the buyer’s journey through the sales funnel. Get inspired by funnel-specific CTAs that drive clicks.
Brand Awareness Display Ads vs. Promotional Display Ads: When to Use Each
Learn about brand awareness display vs. promotional display ads, and find out when to recommend each to advertisers depending on their goals.
Display Ad Design: Beyond the “Slap a Logo on a Banner” Mentality
A unique display ad design can impact conversions. Get tips on how to improve your client’s ads to be more than just a logo on a banner.
Top 100 Call-to-Action (CTA) Phrases
Every ad should prompt a response from its audience, which is where call-to-action (CTA) phrases come in. Check out the top 100 CTAs to inspire your next ad.
