Sales Ideas: Brand Awareness

Selling Local Advertising 101: Aligning Digital Tactics with Advertiser Goals

A fundamental part of selling local advertising is aligning digital tactics with advertiser goals. Get tips on how to do it right.

It’s time to sell holiday campaigns for local businesses. Start now because consumers will be shopping early.

Get the scoop on why integrated advertising campaigns outperform siloed ones with examples and inspiration for local media sellers.

Find out how to help local advertisers gain market share as customer loyalty evolves and shopping behaviors change.

Get insights on how digital ad campaigns can help local market leaders protect their shares against competition.

Explore July national day campaign ideas for your advertisers. There’s a lot to celebrate in July, so use these to your advantage.

Post-purchase ads are another category to present to advertisers. They can help build customer engagement and loyalty.

Senior client development manager Chloe Orcutt offers great advice on winning long-term digital ad campaigns in this Ask the Expert post.

Explore ideas for local real estate advertising. In 2025, real estate will be a category that increases digital ad spend.

Small market advertising can create challenges. Explore solutions for local media sellers in this article.

Local business changes impact your ability to win more ad deals. There’s opportunity to acquire new customers and expand with others.

Gain insights on building media plans that convert existing demand and build future awareness for local advertisers.