Days of brisk weather and changing leaves are almost here. Fall is one of the most enjoyable seasons, a time of change and renewal. It’s also a critical time for your advertisers, and they can take advantage of what the period ushers in with these fall holiday ad campaign ideas.
If you want to be unique in what you propose to clients, think outside the traditional holiday themes, and blow them away with these concepts.
Fall Holiday Ad Campaign Ideas
Inspire your local advertisers with these holiday ad campaigns for fall.
Oktoberfest (September 23 – October 3)
Oktoberfest, the German celebration of the wonders of beer, has become a holiday that Americans love. It’s not all about beer, but German culture as well. In determining which clients would be a good fit, focus on restaurants, bars and breweries that highlight their beer.
Many may be planning special events, and they’ll want to get the word out. Video ads would work nicely for this holiday, showing high-quality images of beer and fun. These would work well for over-the-top (OTT), social media and TV. Complementing them with radio spots would expand the reach of the message.
Fall Harvest and Pre-Halloween
While Halloween is only one day, the theme of fall harvest and festivals starts at the beginning of October. There are pumpkin patches, hayrides, haunted houses and more fun for just about every demographic.
Since most of these events kick off before October, you’ll want to approach advertisers about them in late August or early September. Develop a campaign that will last several weeks to ensure foot traffic flows or ticket sales grow. An integrated campaign that includes radio, TV and digital will allow you the greatest reach. Choose inventory that makes sense for the audiences you want to attract and how you’ll get those consumers to want to learn more.
Video is very impactful when promoting activities and events because people want to know what to expect. Work with your advertisers on how to create videos that are high-quality but affordable and easy to source.
Road trips to watch the seasons change are also popular in parts of the country. Long weekends in the mountains are a favorite getaway. Approach advertisers in hospitality to consider packaging their services together like hotels, dining, spas and other activities (e.g., festival tickets, wine tasting). This could be very appealing to consumers and a great boost for your customers. These would play well on radio, digital channels and social media.
Halloween (October 31)
Halloween is a favorite holiday for kids and adults. Last year, the pandemic canceled most events, so consumers want to make up for it in 2021. There are two types of audiences you can target for your advertisers: consumers looking for family-friendly activities and those looking for adult fun.
For family-friendly, look at activity centers, community groups and other companies that are planning events. The best way to promote such events is to focus on the fun aspect, the kid-friendliness and commitment to a safe environment. Parents may still be hesitant to go out, so your advertisers need to make them feel confident.
You can promote these events on radio and TV. Supplement that with social media marketing and outreach to current customers via mobile messaging and email.
The other route is adult fun, which means calling on bars, restaurants and other brands. Your advertisers will want to start promoting early, focusing on channels where they know their audience is looking for activities, such as social media, and using display ads on websites their audience may frequent. Mobile messaging and email campaigns to current customers will also help spread the word.
Thanksgiving (November 26)
Thanksgiving is about family, friends and tradition. This day is also about food, whether consumers are cooking or ordering it. There are many opportunities here.
First, not every family wants to cook all day to have a feast. More consumers are moving away from the stress and having the meal catered. For advertisers that offer this, you’ll want to engage them to start talking about it in October. Let consumers plan out what they want. You could run these spots on TV and radio. Display ads targeting certain demographics would be a good move, too.
For consumers who do want to cook, grocery stores need to up to their game on helping America cook that Thanksgiving meal. As you’ll recall, curbside pickup is still going strong for grocery stores, so that’s one message to consider. Grocers can also create Thanksgiving bundles with turkey and all the fixings, making it convenient for consumers. Promote this via radio, TV and social media.
The other alternative is consumers who want to dine out on Thanksgiving. That’s been growing in popularity, so if your restaurant advertisers are hosting, they’ll want to get traction on reservations early. Use email marketing and mobile messaging campaigns to reach former diners. Then, add social media to target the demographics most likely to want to dine out on the holiday.
Black Friday/Small Business Saturday/Cyber Monday
After eating all that turkey, consumers are ready to shop. As you know, the holiday season last year saw huge spikes in e-commerce with drops in in-person shopping. There’s no crystal ball that will tell us how consumers will feel months from now, but they’ll want to shop in some format.
Keep an eye on consumer shopping trends and the retail industry so you can tell your advertisers what moves to make. For your local small shops, you’ll want to propose some Small Business Saturday promotions on social media and radio. Use a special promo for either in-store or online shopping.
Additionally, you may want to talk to your retail customers about highlighting curbside pickup for orders, so consumers can order online but come pick up their goods.
General promos for discounts on the shopping weekend are a good fit for display ads, mobile messaging and email.
Consider the messaging your advertisers need to present to consumers. If they really want in-store shoppers, they’ll need a compelling offer, such as exclusives for shoppers that come into the store.
Fall Holiday Campaign Ideas: Start Sharing Ideas Now!
Start talking to your local advertisers now about how to capitalize on these holidays in new and inviting ways. Urge them to try a new channel like video, where they could see meaningful results. These ad ideas are sure to make your clients “fall” in love.