In this Ask the Expert post, Jenn Gareis explains what location-based retargeting is and when you should recommend it to customers.
Ask the Expert: When Should Local Advertisers Use Location-Based Retargeting?
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Trends & Tools
Matching Digital Tactics to Advertiser Goals: Strategies for Success
Watch this digital advertising webinar to learn how to match digital tactics to advertiser goals with host Beth Peck.
Is Selling Digital Advertising Profitable for Your Station? Uncovering Obstacles and Optimizing Revenue
Read the e-book, Is Selling Digital Advertising Profitable for Your Station? Gain insights on margins, costs and how to realize more revenue.
Valid Business Reason Examples for Local Media Sellers
Explore valid business reason examples to help you with prospecting and connecting with prospective advertisers.
Upselling Clients and Effective Strategies to Offer Digital with Radio in Rural America
Many local media sellers service rural areas. Advertisers in these markets can benefit from digital with radio ads. Get strategies to upsell them.
Boosted Social Posts Aren’t True Digital Advertising: How to Talk to Businesses About the Difference
Local businesses often think boosted social posts are digital advertising. Read this post to learn how to explain that they are not.
Defining the Digital Customer Journey
Explore the digital customer journey in this infographic. Learn how digital channels influence buying decisions.
Digital Ad Round Robin: Give Your Revenue Wings
Watch this webinar with tips, insights and strategies from digital ad experts. Tune in for ideas to maximize digital revenue.
Ask the Expert: When Should You Recommend Video Geofencing?
In our latest Ask the Expert, digital adverting training specialist Beth Peck shares insights on when to recommend video geofencing ads.
What Is Foot Traffic Attribution?
Learn the basics of foot traffic attribution and how it relates to digital advertising in this post for local media sellers.
What Is Contextual Targeting?
Find out what contextual targeting is and how it differs from location-based or demographic-related targeting in digital advertising.
Prospect to Win! A Guide for AEs
Watch this new webinar for account executives with insights and tips on how to prospect to win, hosted by Marketron.
Ask the Expert: 8 Fresh Ideas for Advertising Creative
Marketron art director Jordan Groll offers his expert advice on advertising creative. Get his tips for creative that delivers results.
What Is Radio Geotargeting?
Find out what radio geotargeting is along with its pros and cons. Industry experts remain divided on the tactic.
Allocating Advertiser Budgets: What’s the Best Digital and Radio Split?
Get advice and recommendations for allocating advertiser budgets between radio and digital tactics. Ensure advertisers get targeting and reach.
The Digital Sales One-on-One Formula: Insights and Tips for Managers
Watch the on-demand webinar on creating the perfect formula for your digital sales one-on-one meetings. Get insights and tips from our experts.
Ask the Expert: 6 Strategies for Local Financial Advertising
Marketron expert Rachel Lepchitz talks about strategies to win more local financial advertising customers. Read these insights today.
Programmatic Ad Buys 101
Get the basics on programmatic ad buys with an easy-to-understand definition of how they work in third-party digital.
How to Select a Third-Party Digital Partner
See how to focus your research to select the best third-party digital partner for your business, which is a key step in the digital transformation journey.
Digital Revenue for Radio Stations: Which Tactics Drive the Most Sales?
Explore which tactics drove the most digital revenue for stations, according to the RAB-Borrell benchmarking report on radio digital sales.
