Watch this webinar for the radio industry with a review of trends and updates on the improvements to the Marketron product suite.
The 2024 Marketron Review for Radio
read more
Trends & Tools
Digital Advertising Technology 101
Learn about digital advertising technology for radio. Explore different solutions for selling digital ads to businesses.
Integrating AI into Your Digital Selling Toolbox
Learn about ways to use AI in digital selling. This technology can provide efficiency and productivity benefits.
Internal Buy-In on Selling Digital Advertising: Tips for Sales Teams to Educate Radio Staff
Sales teams can educate radio staff on selling digital advertising and why it is crucial for revenue growth and keeping advertisers loyal.
Watch Running Toward Renewals
Watch this webinar for local digital sellers with tips and strategies on winning advertising renewals.
Tying Advertiser Goals to Campaign Optimization
Explore the connection between advertiser goals and campaign optimization. Doing this well improves ad performance and customer satisfaction.
Creating a Simplified Buying Process for Local Advertisers
Creating a simplified buying process for local advertisers delivers convenience with a single provider for all their campaign needs.
How to Find Your Next CTV Advertising Customers
CTV advertising is the fastest-growing local digital tactic. Learn how to find viable prospects with these tips.
How to Increase Local Advertiser Budgets to Drive Better Ad Performance
Get tips on how to increase local advertiser budgets to ensure better ad performance. Gain strategies for expanding campaign budgets.
Initiating the Digital Conversation
Watch this webinar for radio salespeople to learn how to initiate the digital conversation effectively.
How to Introduce Your Local Digital Advertising Solutions to Radio Advertisers
Get tips from our experts on introducing local digital advertising to radio advertisers. You can sell them spot and digital ads in one campaign.
Objections to Opportunities: Insights and Answers for Local Digital Sellers
Watch this webinar for local digital sellers to explore how to turn advertiser objections into opportunities.
The Impact of AI on Search and Local SEM
Explore how AI is changing search and local SEM. Help your advertisers adapt to the new landscape of paid search.
Organic vs. Paid Traffic Explained
In this post, we explain organic vs. paid traffic. Local advertisers should prioritize both for attracting and winning customers.
Ask the Expert: Breaking Down Ad Analytics for Customer Meetings
Get insights from expert Ricky Appelbaum on how to break down ad analytics in customer meetings. Explore his top tips for these discussions.
Midyear Local Ad Spend Check-In: A Look Back and Forward
Watch this webinar to learn about the 2024 local ad spend numbers. Find out how projections fared in the first half of the year and what’s to come.
The Cookie Is Not Crumbling: What’s Behind Google’s Decision Not to Deprecate Third-Party Cookies?
Google ends its deprecation plans for third-party cookies. Explore what this means for local digital advertising.
How to Allocate Budget for Multi-Tactic Digital Campaigns
Review tips for allocating advertiser budgets for multi-tactic campaigns. Learn how to discuss budgeting with local advertisers.
What Is Audience Extension?
Learn what audience extension is and its role in digital advertising tactics. It can lead to higher conversion rates and more effective ad spend.
Using Crossover in Media Channels to Create Integrated, High-Performing Campaigns
Crossover in media channels provides wide reach and targeting for local advertising. Find out how to build an integrated campaign.
