Integrating AI into Your Digital Selling Toolbox

Personality Insight AI Tools Help You Prep

Wouldn’t you love to have a crystal ball into the motivations of every potential customer? Understanding what makes them tick and what they respond to can shape your approach. Personality insight AI tools are making this a reality.

This technology looks at publicly available information, such a person’s LinkedIn profile, to deliver suggestions on how to pitch to them. The more you can tailor it to their preferences, the more likely you are to connect with them and win the business.

You still need to do prep around their business and its digital footprint, as well as the industry and market. That information, plus this personality intelligence, allows you to present the best possible options in the right way. You can use this technology to drive personalized prospecting at scale.

Some options to consider include:

• Crystal
• Humantic AI
• Humanlinker

Generative AI Can Help with Emails and Presentations

Using ChatGPT and other GenAI tools can greatly support generating cold emails. It can help you polish your communications and organize your thoughts. However, don’t depend on it exclusively to be your muse.

AI hasn’t evolved to the point where it understands nuance. Sentences can sound robotic and overly formal. It doesn’t capture personality, which everyone has and should use to their advantage. Use it for a first pass before adding your own spin.

AI grammar tools like Grammarly are also a must-have to ensure you don’t send emails with mistakes.

Another resource for help with emails is Lavender, which brands itself as an AI email coach. It provides suggestions to improve your valid business reason (VBR). The platform learns as you use it, which evolves its recommendations.

For presentations, you can use GenAI to simplify your bullet points or create unique imagery. It saves you time and effort, so you can produce more each week.

AI Tools May Be Able to Predict Churn

What are the potential triggers that indicate a customer may be churning soon? Selling digital advertising is different from companies with subscriptions or annual contracts. Most of the time, you book things campaign by campaign. However, you may have renewals that are yearlong.

Your interactions with your clients and their buying patterns may provide insights. Manually digging through all this would be cumbersome and inefficient. Integrating AI into your CRM system could draw these conclusions for you so you can reach out proactively.

These platforms can assist with this:

• Churnly
• ChurnZero
• Pecan AI
• Gainsight

Automating Manual Tasks Saves So Much Time

How much manual work do you take on each week? AI as an automation aid may be its best use case. Several tool categories can take over manual, repetitive tasks, such as:

• AI notetakers that transcribe sales calls
• AI assistants for data capture that connect to your CRM system
• Tools to manage meeting scheduling

Depending on the CRM system you use, the platform may already have these features. If not, many have integration capabilities. Using AI to automate is the boost to productivity you need.

AI Sales Lead-Finders Can Make Prospecting Simpler

Another category of AI that supports digital selling is sales lead-finders. You likely don’t know every local business on your radar, so let AI help. Seamless.AI is an AI-powered sales search engine.

It offers a way for you to connect with prospects faster with real-time search that’s always updating and verifying information. From there, you can employ it to build prospect lists and ensure you have the correct contact details.

AI Role-Play Can Assist with Perfecting Your Pitch

Role-play is a critical part of addressing objections and refining your messaging. There are AI tools for this, too. Quantified is an example and becomes a role-play partner with video-based simulations. Sellers could engage with this on their own, or it could be part of sales meetings.

The platform gives you feedback, scores you, and coaches you in ways to enhance your delivery.