Trends & Tools: Resources

What’s an Ideal Customer Profile? Build One with Advertisers with These Tips

To ensure targeting accuracy, help your advertisers build an ideal customer profile with these tips and recommendations.

New companies are entering the market in your city. Find out how to become their local media sales expert with these tips.

Watch Data Is Your Crystal Ball: How It Guides the Modern TV Seller, now available on demand. Tune in for insights.

Refresh your strategy with these tips and ideas for restricted categories prospecting for cannabis, CBD, alcohol, gambling and political.

Get ideas and strategies to increase your renewals. Learn how to approach advertisers and ensure they stay customers.

CTRs (click-through rates) are a key performance metric for digital ads. If they are underperforming, here are some strategies to improve them.

Watch the latest Beyond Impressions podcast regarding the end of third-party cookies and what it means for local media sellers.

Learn how to explain the performance of ad campaigns to customers. With transparent reporting, you can tell a better story.

Explore strategies for selling against out-of-home advertising. Find out how to position digital as a complement or replacement.

Watch Say YES to Restricted Categories with Expanded Digital Ad Capabilities. Learn about restricted category digital advertising now.

Find out how broadcasters can build a local digital strategy to win the market and compete confidently with agencies.

Third-party digital revenue can fuel your organization’s future. However, results may be lackluster. Get tips on what to do next.