Trends & Tools: Resources

Becoming an Industry Expert: How It Can Increase Your Value to Advertisers

Becoming an industry expert can boost your value to advertisers. With vertical knowledge, you can become a trusted partner to businesses.

Get your copy of the 10th annual benchmarking report on radio digital sales. Learn about trends impacting the state of radio digital sales.

The fourth stage in the sales cycle is analyzing prospect needs. Get tips on how to tailor a proposal that buyers can’t refuse.

The third stage in the sales cycle is to qualify compatibility. Check out these tips and considerations to analyze if the prospect fits.

Watch the on-demand webinar Why 2022 Will Be a Strong Year for Local TV Advertising to learn about trends and opportunities.

Banner ads are the most common display advertising technique. Explore banner ad best practices to share with your advertisers.

Many industries will increase their digital ad spend in 2022. Check out this analysis of data to find opportunities to generate new revenue.

The second stage in the sales cycle is making contact with the prospect. Get tips on how to make that memorable and engage the buyer.

The first stage of the sales cycle is prospecting. Get tips and ideas on how to strengthen your prospecting processes to drive more opportunities.

Handling advertiser objections is a major part of the prospecting and opportunity process. Get tips for your sales team to manage them better.

Many factors point to 2022 as a strong year for local TV advertising. Explore the opportunities in the year ahead for broadcast TV sales. 

Get ready for the new year by learning about 2022 digital advertising trends. Understanding these helps you better position pitches to advertisers.