The results are in on the 10th annual benchmarking report on radio digital sales. The report, produced by the RAB (Radio Advertising Bureau) and Borrell Associates, reveals survey responses from radio stakeholders and local radio buyers and data regarding digital sales.
The report, Finally, A Digital Bounty: Radio’s Digital Sales Boom 33%, includes a wealth of information. Any radio sales leader can use it to strengthen their third-party digital sales.
Here’s a preview of what to expect:
- Digital’s expected growth to $2 billion and what’s fueling it
- What local radio buyers are thinking
- Insights from station managers
- Benchmarking radio station digital revenue
- And more
Get your copy now to see how it can help you improve radio digital sales and your strategy for it.