Trends & Tools: Resources

2022 Political Advertising Trends, Data and More

Political advertising revenue will give broadcast mediums a huge boost in 2022. Get the facts and tips in this infographic.

Making a cold visit to a local advertiser can be a great way to create a connection. Check out these tips on how to plan one.

Learn how to explain reach and frequency to advertisers for radio ad spots and digital tactics. Find out when to focus on reach versus frequency.

Explore strategies for analyzing digital campaign KPIs. By doing so, you’ll be able to explain results better to customers and build trust.

The seventh and final stage of the sales cycle is closing the sale. Explore effective tips for closing more sales with advertisers.

Advertisers may be shifting ad dollars to recruitment. Helping advertisers with recruitment is another way you can support them.

The sixth stage of the sales cycle is overcoming objections. Learn about specific ways to counter a prospect’s hesitation.

Download Sales Meetings in a Box, Volume Four, today. With role-play exercises, it’s a great tool for sales managers.

Watch the on-demand webinar for digital advertising sellers, Doing the Math: Crafting Winning Proposals. Get tips, strategies and more.

The fifth stage of the sales cycle is presenting your solution. Get advice from experts on how to propose a winning solution.

Become a savvy digital seller with this SEM checklist. Follow these best practices to propose strategic SEM campaigns to local advertisers.

Find out the important questions you should ask advertisers in your first meeting. By asking them, you can deliver a relevant proposal.