Trends & Tools: Resources

Connecting Advertising to In-Store Conversions: How to Help Advertisers Find the Magic Mix

Learn which tactics drive foot traffic and how to attribute them accurately in this new e-book: Connecting Advertising to In-Store Conversions.

If your advertisers are eager to attract Gen Z customers, these insights can help them build higher-performing campaigns.

The customer journey helps advertisers understand how consumers make buying decisions. Learn how to explain it to them.

Watch the on-demand webinar, Do Digital Smarter: Full-Funnel Digital Advertising. Learn about full-funnel digital advertising tactics.

Create the ideal digital ad mix for your advertisers with this handy tool that aligns customer goals and scenarios with ad tactics.

Download an advertiser checklist created for media sellers. Use this as a guide for developing advertising campaigns for clients.

Not every advertiser will have a robust budget. Learn how to work with advertisers with small budgets in this post.

Digital advertising training is critical for successful media sales. Explore the components your program should include.

Google Analytics 4 brings new changes. Find out everything you as a media seller need to know to support advertisers.

Some media sellers avoid selling SEM to advertisers. Find out why you need to sell SEM to local businesses and how to do it well.

Download Building a High-Success Sales Culture: What Media Sales Leaders Need to Empower and Support Teams, a great resource for sales managers.

Find out what ingredients you should recommend for high-performing integrated ad campaigns for your advertisers in this infographic.