Learn about the digital advertising metrics to present when selling to advertisers. When you use data, you can prove the value of ad spending.
Key Digital Advertising Metrics to Present When Selling
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Resources
Trends & Tools
Social Media Live Streaming: Making It Work for You and Your Advertisers
Learn some best practices for social media live streaming and the many ways this tactic can benefit stations and advertisers.
How to Make a Prospecting Plan
Prospecting can be a challenge for salespeople. In this post, learn about how to make a prospecting plan so you can use your valuable time wisely.
Digital Marketing Terms to Know
Learn the digital marketing terms that are important to your advertisers, so you can easily explain them and ensure your customers know the basics.
Digital Marketing Demystified: 4 Trends Advertisers Can Take Control of Now
Download our e-book to find out how advertisers can leverage four digital marketing trends for continued success in a constantly changing landscape.
Marketron 2020 Digital Benchmark Report E-Booklet
Download Marketron’s 2020 Digital Benchmark Report E-Booklet, where we examine the pandemic’s impact on third-party digital advertising among broadcasters.
Research Rocks! Action Plan Workbook
Download the Action Plan Workbook from the Research Rocks webinar, and use it to get started prospecting more efficiently and selling smarter today.
Research Rocks! How to Use Cool Tools for Selling Smarter in 2021
Watch the on-demand Research Rocks webinar to gain useful tools for prospecting, renewals and more, and download the Action Plan Workbook to get started.
Sales Meetings in a Box, Volume One
Already tight on time but need to put together a digital sales training for next week? Sales Meetings in a Box has what you need.
Marketron 2020 Digital Benchmark Report – Part 3: How Did the Pandemic Impact Orders and CPM?
Our 2020 Digital Benchmark Report series wraps up with an analysis of how orders and CPM were affected by the pandemic, revealing some surprising data points.
Marketron 2020 Digital Benchmark Report – Part 2: Analyzing Sales Rep Activity
In Part 2 of our 2020 Digital Benchmark Report series, we examine sales rep and proposal trends compared to 2019, discussing insights they provide for the future.
Marketron 2020 Digital Benchmark Report – Part 1: Comparing Industry Verticals by Digital Advertising Revenue
Our 2020 Digital Benchmark Report series kicks off with an analysis of how the top 10 industry verticals fared compared to 2019, with five key takeaways.