Check out these important recommendations for broadcasters and advertisers during times of uncertainty. Learn how to pivot for your clients.
Recommendations for Broadcasters and Advertisers During a Time of Uncertainty
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Sales Ideas
Nurturing Sales Teams and Engaging Customers Remotely During a Crisis
Watch Marketron’s webinar for tips on how to help your sales team succeed at selling remotely and how to position your company to thrive going forward.
How to Work from Home Successfully as a Media Sales Professional
With the right tools and mindset, you can work from home and still stay connected with your clients and meet goals. We’ll go over eight tips to show you how.
Digital Transformation Pitfalls and How to Avoid Them
Adding digital advertising to your product suite can be a tricky process. Take a look at six digital transformation pitfalls, along with a practical plan for avoiding them.
5 Things to Avoid When Running Search Engine Marketing Campaigns During COVID-19
Check out the 5 things to avoid while running search engine marketing campaigns during COVID-19. These will help ensure the best return on ad spend.
Pair Location-Based Advertising with Updated Brand Messaging to Connect with Audiences
Pairing location-based advertising with brand messaging can be a win for advertisers during the pandemic. Get tips and ideas in this post.
13 Strategy Recommendations Broadcasters Can Offer Advertisers During a Crisis
Get a sneak peak of Marketron’s engaging webinar featuring 13 strategy recommendations for broadcasters to present to advertisers during a crisis.
COVID-19 Advertising: These Industries Are Still Spending Money During the Pandemic
COVID-19 advertising is new territory. Find out which industries are still spending money on digital and broadcast ads.
Digital Transformation Playbook
The Digital Transformation Playbook provides a complete game plan for broadcasters to get started with digital advertising and grow their revenue.
How to Kickstart Your Digital Advertising Program
Find out the benefits of developing a strong digital advertising program, along with the best digital ad tactics to employ.
Top 100 Call-to-Action (CTA) Phrases
Every ad should prompt a response from its audience, which is where call-to-action (CTA) phrases come in. Check out the top 100 CTAs to inspire your next ad.
Radio’s Digital Transformation WEBINAR Series – Part 1: Developing a Vision and Preparing for Change
Digital transformation starts with developing a vision and preparing for change. Watch our exclusive webinar to dive into the details of that process.
Radio’s Digital Transformation BLOG – Part 1: Developing a Vision and Preparing for Change
For broadcasters looking to successfully transition to digital advertising, developing a vision and preparing for change is a crucial starting point.
Radio’s Digital Transformation WEBINAR Series – Part 2: Designing Your Digital Product Suite
In this webinar, we walk through building a digital product suite and determining creative execution and back-office systems to deploy your new products.
Radio’s Digital Transformation BLOG – Part 2: Designing Your Digital Product Suite
Take a look at five steps to consider when creating a digital product suite that will ensure success and future growth for your business.
Radio’s Digital Transformation WEBINAR Series – Part 3: The Importance of Workflow and Processes
This webinar will show you what elements to consider when defining your new workflow and processes for your radio group’s digital transformation journey.
Radio’s Digital Transformation BLOG – Part 3: The Importance of Workflow and Processes
Digital transformation requires effective and sustainable changes. Learn five steps to consider when defining your new workflow and processes to be successful.
Radio’s Digital Transformation WEBINAR Series – Part 4: Creating Your Digital Organizational Structure
In this webinar, you’ll learn five steps to creating a digital organizational structure that will support your digital transformation journey.
Radio’s Digital Transformation BLOG – Part 4: Creating Your Digital Organizational Structure
Learn five key steps to building a digital organizational structure that leverages the skills needed for digital growth.
Radio’s Digital Transformation WEBINAR Series – Part 5: Launching Your Digital Game Plan
The preparation is done — now what? Watch this webinar to learn the steps to follow when it’s finally time to launch your digital game plan.
