If your advertiser is launching a new product, pitch them these product launch campaign ideas to drive traffic and interest.
Strategies to Recommend to Customers for Product Launch Campaigns
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Sales Ideas
How to Build Promotions into Multimedia Campaigns for Your Advertisers
Find out how to build a multimedia campaign with an advertiser. These steps can help you plan out a winning campaign for your clients.
Are Financial Advertisers Leveraging Changing Customer Behaviors? How to Help Them Pivot
How consumers bank is changing. Help your financial advertisers pivot their messaging, promotions and channels to be more relevant.
Travel and Tourism Ad Ideas for Local Advertisers to Capitalize on Post-Pandemic Demand
Consumers are feeling more confident about traveling. With high demand, pitch these travel and tourism ad ideas to your local advertisers.
How Does Native Advertising Work?
How does native advertising work? Dive into this piece to learn about this type of digital advertising and when it’s a good fit for your clients.
Display Ad Design: Beyond the “Slap a Logo on a Banner” Mentality
A unique display ad design can impact conversions. Get tips on how to improve your client’s ads to be more than just a logo on a banner.
Key Digital Advertising Metrics to Present When Selling
Learn about the digital advertising metrics to present when selling to advertisers. When you use data, you can prove the value of ad spending.
Social Media Live Streaming: Making It Work for You and Your Advertisers
Learn some best practices for social media live streaming and the many ways this tactic can benefit stations and advertisers.
How to Make a Prospecting Plan
Prospecting can be a challenge for salespeople. In this post, learn about how to make a prospecting plan so you can use your valuable time wisely.
Overcoming Advertiser Objections to OTT Advertising
Check out these tips on how to overcome OTT objections from your advertisers. They could help you sell more of these ads.
6 Reasons Advertisers Should Buy Digital Advertising from Broadcast Salespeople
Advertisers should buy digital advertising from broadcast salespeople. If you need help convincing clients, we’ve got six reasons why.
Markets Are Still Booming: 5 Ideas to Make Real Estate and Mortgage Advertisers Stand Out
Markets are booming, and your real estate and mortgage advertisers are hungry for ideas to stand out. We’re bringing you five in this post.
5 Ways to Win Renewals
Renewals are critical to any salesperson’s book of business. Learn how to win renewals with these great tips.
6 Sales Presentation Ideas to Hook Prospects
Need sales presentation ideas to boost your pitching? These ideas can hook prospects and help you close deals.
These Industries Are Spending Ad Dollars in 2021
Find out the industries spending ad dollars in 2021. These are key verticals for broadcasters and digital marketers to target.
The Future of Radio: Why Now is the Time for Digital Advertising
Watch the on-demand webinar to learn how digital advertising plays a huge role in the future of radio and how stations can position themselves for success.
Turn to OTT as Video Consumption Rises
Video consumption by consumers continues to rise. Digital marketing sales professionals should recommend OTT ads to advertisers.
The Power of Text Messages in a Crisis
Text messages offer an excellent communication channel for engagement. They can be valuable in times of crisis, when information is essential.
Advertising Re-Entry Plan Ideas Post-Pandemic
Businesses are reopening or expanding their capabilities. Take a look at some advertising re-entry plan ideas to pitch to advertisers.
COVID-19 FAQ for Broadcast Sales Professionals
We’ve put together a COVID-19 FAQ guide for broadcast sales professionals. Dive in to find the answers you need right now.
