Find out what SEM metrics matter to local advertisers. By presenting these metrics, your clients will understand how SEM can support their business.
SEM Metrics That Matter to Local Advertisers
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Social Media Advertising 101: Explore Which Platforms Are Most Effective
In this social media advertising 101 resource, learn which platforms to recommend to advertisers for the best results.
Radio Ad Content Best Practices to Improve Recall and Drive Action
Explore best practices for radio ad content. When you use these guidelines, radio ads can improve recall and drive action, delighting your advertisers.
How to Respond to “No One Listens to Radio Anymore” with the Numbers
Get the facts and numbers to respond to objections from advertisers that think no one listens to radio anymore. In fact, they very much do.
Examples of Creative Approaches to Generate Promotions Revenue with O&O Content
Check out these creative ideas to generate promotions revenue with O&O content. You’ll want to pitch these to advertisers to raise their visibility.
Radio Ads Build High Engagement and Boost Sales for the Home Improvement Industry
New data shows that home improvement radio ads boost sales. Get the facts and stats to share with advertisers in this category.
Is Native Advertising ROI Greater than Display Ad ROI?
Find out about native advertising ROI and if it’s a good fit for your advertisers over display ads. Learn when to recommend it to customers.
5 Strategies for Targeting Senior Living Advertising
Senior living is a growing industry. Check out these strategies for targeting senior living advertising to boost your pitching.
Explained: Reach and Frequency for Radio vs. Digital
Learn how to explain reach and frequency to advertisers for radio ad spots and digital tactics. Find out when to focus on reach versus frequency.
Consumers Prefer Ad-Supported Streaming, Creating More Opportunities for OTT/CTV Advertising
New data shows that consumers prefer ad-supported streaming. This shift means more opportunities for OTT/CTV advertising.
Types of Video Ads: How to Explain and Recommend Them to Advertisers
There are many types of video ads that your customers can leverage to drive promotions and brand awareness. Check out this list.
Analyzing Digital Campaign KPIs
Explore strategies for analyzing digital campaign KPIs. By doing so, you’ll be able to explain results better to customers and build trust.
The Changing Profile of Higher Ed Advertising
Higher ed advertising is changing due to new trends in student demographics and more. Find out how to pitch to these advertisers in new ways.
6 SMS Marketing Campaign Ideas Your Advertisers Will Love
Your advertisers will love these SMS marketing campaign ideas. Pitch them today as part of an integrated advertising campaign.
Positioning Local SEM for Your Advertisers
Learn how to position local SEM for your advertisers. Get tips and strategies on how to pitch this digital advertising tactic to customers.
What Is Email Marketing?
Do your advertisers ask what email marketing is? If so, this post will provide you with the best answer to ensure clarity and why they should use it.
The Patient Consumer and More Local Health Care Advertising Trends
Learn about local health care advertising trends like the patient consumer and how to use them when talking to advertisers about campaigns.
Beyond Customer Acquisition, Helping Advertisers with Recruitment
Advertisers may be shifting ad dollars to recruitment. Helping advertisers with recruitment is another way you can support them.
The SEM Checklist for Digital Sellers
Become a savvy digital seller with this SEM checklist. Follow these best practices to propose strategic SEM campaigns to local advertisers.
What Is Retargeting?
What is retargeting? Learn how it works and why it’s an effective part of digital advertising. Get the details to explain to advertisers.
