OTT/CTV local advertising will grow in 2023. Explore how to capture more revenue and get advertisers in love with video.
OTT/CTV Local Advertising to Increase in 2023: How to Get Advertisers in Love with Video
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2023 Digital Advertising Trends Local Media Sellers Need to Know
Find out the digital advertising trends that will most impact local spending. Local media sellers can find opportunities in 2023.
5 Social Media Advertising Trends for 2023
Explore the social media advertising trends ahead for 2023 to share with local advertisers as they plan campaigns in the year ahead.
Case Study: Email Marketing Boosts Preregistration and Awareness of Annual Event
Read this email marketing case study featuring Fall Round Up Horse Sale. The campaign created registrations and awareness for the event.
Conversion-Based Optimization in SEM
Advertisers often have objections about SEM. With conversion-based optimization features, the value and return are much clearer.
Case Study: Specialty Retailer Sees In-Store Sales Grow with Targeted Digital Tactics
Learn how a specialty retailer achieved in-store sales growth with the support of its third-party digital partner, Cumulus Radio Station Group, Minneapolis.
Case Study: Digital Tactics Expand Reach to Acquire and Reengage Subscribers
See how digital tactics expanded reach and drove more subscribers in this digital display and OTT campaign for UIS PAC.
Local Entertainment Venue Advertising for 2023
Local entertainment venue advertising could be a lucrative revenue stream in 2023. Explore trends and what to pitch advertisers.
What Is Radio Geotargeting?
Find out what radio geotargeting is along with its pros and cons. Industry experts remain divided on the tactic.
Creating Local Influencer Social Media Campaigns for Advertisers
Influencer marketing can work for local businesses. Learn how to pitch local influencer social media campaigns to advertisers.
How to Help Longtime TV Advertisers Shift Messaging to Be More Impactful and Relevant
Longtime TV advertisers need your advice to reach changing audiences. Learn how to help them shift messaging for better results.
Furniture Store Advertising Ideas That Are No Couch Potatoes
Furniture stores have increased ad spending in 2022. With new furniture store advertising ideas, you can capture these dollars.
Holiday Advertising: Get Your Pitch Ready for Retail, Hospitality, Restaurants and More
Get ready for holiday advertising campaigns with this post on how to pitch solutions to retail, hospitality, restaurants and more.
Key Insights to Share with Advertisers Eager to Target Gen Z
If your advertisers are eager to attract Gen Z customers, these insights can help them build higher-performing campaigns.
What Is the Customer Journey?
The customer journey helps advertisers understand how consumers make buying decisions. Learn how to explain it to them.
How to Serve Up Creative Ideas for Restaurant Advertising
Explore these creative ideas for restaurant advertising. Help advertisers in this category connect with diners to increase revenue.
How to Leverage Mobile Messaging for Your Station and Advertisers
Find inspiring ideas on how to leverage mobile messaging for your stations and advertisers in this new infographic.
4 Insurance Advertising Ideas to Ensure Success for Your Clients
Check out these insurance advertising tips that your advertisers will appreciate. Pitching ad concepts earns trust and respect.
Think You Don’t Need to Sell SEM? Find Out Why You Do and Its Importance for Local Advertisers
Some media sellers avoid selling SEM to advertisers. Find out why you need to sell SEM to local businesses and how to do it well.
SEO vs. SEM: Educating Your Advertisers on the Differences and Why Both Matter
Learn about SEO vs. SEM in this infographic. Use this information to talk to your advertisers about search engines.
