Trends & Tools: For Sales Managers

Why It’s Okay to Propose Larger Digital Budgets Than Radio

Learn why it’s fine for local media sellers to propose larger digital budgets than for radio in this post.

The best performers in digital sales for radio excel in several areas. Find out what those are in this post.

Local digital ad buyers perceive some tactics to perform better, but is this reality? Find out in this post.

Get your copy of the 13th annual benchmarking report on radio digital sales. Gather insights and turn them into strategies.

In this Ask the Expert post, gain strategies on selling multi-tactic digital campaigns from expert Penny Noss.

Get tips and insights on how to update your local media sales strategy in 2025. Be ready to win more ad dollars in 2025.

Review tips for local media sellers on how to enhance their LinkedIn profiles. It can lead to greater credibility and trust.

Learn about digital advertising technology for radio. Explore different solutions for selling digital ads to businesses.

Learn about ways to use AI in digital selling. This technology can provide efficiency and productivity benefits.

Sales teams can educate radio staff on selling digital advertising and why it is crucial for revenue growth and keeping advertisers loyal.

Get insights from expert Ricky Appelbaum on how to break down ad analytics in customer meetings. Explore his top tips for these discussions.

Read the e-book, Is Selling Digital Advertising Profitable for Your Station? Gain insights on margins, costs and how to realize more revenue.