Why Creative Strategy Matters Just as Much as Tactics in Digital Ad Sales When it comes to digital advertising success, creative quality can make or break a campaign. Many advertisers focus on...
Watch the Vertical Views episode with tips on how to support credit unions with unique and different ad content to attract customers.
A fundamental part of selling local advertising is aligning digital tactics with advertiser goals. Get tips on how to do it right.
Watch the Vertical Views episode on how cannabis loyalty programs work to engage customers to visit dispensaries.
Watch the Vertical Views episode on the buying power of Gen Z and how it is influencing retail trends and advertising.
Watch the Vertical Views episode on the newest food and beverage trends and how they can inspire local advertising.
Watch Midyear Local Media Spending Check-In on demand. Review the latest numbers and insights from experts.
Watch the Vertical Views on what consumers want from fast food and how these insights can influence local advertising.
Get tips on how to customize your sales pitch for advertisers and agencies. Tailoring your approach can improve your wins.
Watch the Vertical Views on holiday retail promotions with a local perspective. These tips can make holiday promos more engaging.
Get the scoop on why integrated advertising campaigns outperform siloed ones with examples and inspiration for local media sellers.
Watch the Vertical Views on recruiting truck drivers by evolving demographic targeting. Get insights and ideas.
Watch this episode of Vertical Views on back-to-school shopping. Find out about trends and pitch ideas for local advertisers.
Watch Analytics Storytelling on demand. Hear from our experts on how to best present campaign performance reviews.
Being clear and simple in digital advertising sales matters. Learn how to drop the jargon and simplify your pitch.Â
Learn how Meta’s Advantage+ Audiences work, when to use them, and what to expect from this AI-powered ad targeting tool.
Learn why it’s fine for local media sellers to propose larger digital budgets than for radio in this post.
In this Ask the Expert, Jeff Ulrich offers advice on when to use AI in the sales process. Read his tips today.
Watch the replay Learn How to Create the Ideal Ad Mix in 30 Minutes. Explore using the tool and why it’s so valuable.
Learn the difference between DSPs vs SSPs in programmatic advertising and why it matters for campaign success.
