Find inspiration and tips for winning new business in highly competitive markets. Explore what can make you stand out as a local media seller.
5 Tips for Winning New Business in Highly Competitive Markets
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Sales Ideas
Build Your B2B Advertiser Customer Base with These Ideas and Strategies
Explore tips and strategies to land more B2B advertisers. Tap into their local advertising needs to grow your customer base.
What Is Location-Based Retargeting?
Find out what location-based retargeting is and why it’s a good tactic for local business digital advertising.
Physicians, Dentists and Chiropractors Are Spending More on Local OTT: Find Out How to Capture These Ad Dollars
Physicians, dentists and chiropractors are spending more ad dollars on local OTT. Find out how to capture this spending with these tips.
Best Practices to Share with Local Businesses for Facebook and Instagram Ad Campaigns
Explore best practices for local business Facebook and Instagram advertising. Use these insights to develop campaigns with advertisers.
The Latest Social Media Trends for Local Advertising
Explore the 2023 social trends for local businesses and how they can impact campaigns in this infographic.
Facebook and Instagram Advertising for Local Businesses
Learn everything local media sellers need to know about Facebook and Instagram advertising for local businesses in this post.
New Companies Are Entering Your Market: How to Build Relationships and Win Their Business
New companies are entering the market in your city. Find out how to become their local media sales expert with these tips.
Presenting Local SEM Advertising in Proposals: Best Practices and Tips
Learn about the best practices for presenting local SEM advertising in proposals for your advertisers in this article.
Why Manufacturing Companies Make Great Digital Customers
Manufacturing companies are a great target for local digital advertising. Find out why, and get prospect and pitch ideas.
What Should Your Station’s Social Media Profile Look Like?
Creating an engaging social profile is essential for businesses. Explore ideas for your station’s social media profile in this post.
Why Geofence Size Matters
Learn why geofence size matters when developing digital campaigns. A geofence that is too narrow will impact results.
CTAs (Calls to Action) by Funnel Stage: Help Advertisers Get the Click
CTA phrases play a role in the buyer’s journey through the sales funnel. Get inspired by funnel-specific CTAs that drive clicks.
Auto Advertising Expected to Pick Up Soon: Be Ready with Clever Ideas for Traditional and Digital Campaigns
Auto advertising spending is rebounding. Be ready with these clever ideas for linear and digital advertising campaigns.
July Fourth Seasonal Package for Digital Advertising Campaigns
Digital clients can access a July Fourth seasonal package for digital advertising campaigns. Use the package recommendations to inspire advertisers.
Prospecting for Restricted Categories: Strategies and Tips for Local Media Digital Sellers
Refresh your strategy with these tips and ideas for restricted categories prospecting for cannabis, CBD, alcohol, gambling and political.
4 Strategies to Capture More Renewals
Get ideas and strategies to increase your renewals. Learn how to approach advertisers and ensure they stay customers.
Dissecting Campaign Performance: What to Do When CTR Is High but Conversions Are Low
Learn how to interpret campaign performance when click-through rate (CTR) is high but conversions are low. Get insights to share with advertisers.
How to Capture Co-Op Ad Dollars from Local Businesses
Local businesses receive co-op ad dollars for advertising. Learn how to capture this spending for digital and linear campaigns.
Social Display Ads: Pros and Cons
Social-first is the way to go. Get your advertisers inspired with social display campaign ideas. Explore the pros and cons of this ad type.
