July Fourth is one of the most celebrated and festive holidays of the year. It’s a time for cookouts, travel and finding great deals. Many of your advertisers can benefit from a campaign around the Fourth. We’ve made it easy by creating a July Fourth seasonal package with all the planning ready for you!
July Fourth Consumer Spending Trends
The National Retail Federation reported that 84% of people celebrated July Fourth in 2022. The total spend by consumers on just food was $7.7 billion, up from $7.52 billion in 2021. They spent a considerable amount on alcohol, too — $3.94 billion!
More data on consumer habits for July Fourth revealed that nearly 50 million people traveled at least 50 miles during the holiday in 2022.
With consumers shopping, hosting parties and traveling, there are so many opportunities for a variety of your clients to capture some of the ad spend. You can present a package of ad tactics to help them do this.
The July Fourth Seasonal Package: What’s Inside
You can now access the July Fourth package in the Marketron Learning Center (MLC). The campaign offers information on:
- Recommended verticals to target
- Which tactics to use
- Budget numbers or percentages
- Audience targeting suggestions
For additional creative ideas, view our summer holiday ad campaign ideas post.
If you have questions, reach out to our digital advertising team for support.