Learn why it’s fine for local media sellers to propose larger digital budgets than for radio in this post.
Why It’s Okay to Propose Larger Digital Budgets Than Radio
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Sales Ideas
Ask the Expert: When Should You Use AI in the Sales Process?
In this Ask the Expert, Jeff Ulrich offers advice on when to use AI in the sales process. Read his tips today.
Why Event Geofencing May Underdeliver
Event geofencing can sometimes underdeliver in a campaign. Find out why this happens and what you should do instead.
Help Home Improvement Local Businesses Overcome New Customer Acquisition Challenges
Home improvement local businesses need help with new customer acquisition. Get ideas on how to pitch them.
August “National Day” Campaign Ideas for Local Advertisers
Check out these fun August national day campaign ideas that your advertisers can leverage for promotions, branding, celebrations and more.
Video and Audio Ads Reach Media-Hungry Consumers
Consumers spend six hours with media daily. Video and audio ads are reaching them. Explore how this impacts local ad reach.
Ad Campaign Management Challenges and How to Solve Them
Ad campaign management challenges can cause delays and extra work. Learn how to resolve them with these tips.
Capture the Increasing CTV Advertising Spending for Plumbers and HVAC Companies
Explore ideas and strategies for capturing the increasing CTV advertising spending of local plumbing and HVAC companies.
DSP vs. SSP in Programmatic Advertising: Understanding the Difference
Learn the difference between DSPs vs SSPs in programmatic advertising and why it matters for campaign success.
The 4 Keys to Achieving High Growth in Digital Sales for Radio
The best performers in digital sales for radio excel in several areas. Find out what those are in this post.
Local Digital Ad Buyer Perceptions: What They Think Is Most Effective vs. What Actually Performs
Local digital ad buyers perceive some tactics to perform better, but is this reality? Find out in this post.
July “National Day” Campaign Ideas for Local Advertisers
Explore July national day campaign ideas for your advertisers. There’s a lot to celebrate in July, so use these to your advantage.
Help Advertisers Strengthen Loyalty with Post-Purchase Ads
Post-purchase ads are another category to present to advertisers. They can help build customer engagement and loyalty.
Hot Ideas Ahead! Summer Holiday Ad Campaign Concepts to Warm Up Local Advertisers
Pitch these summer holiday ad campaigns to your advertisers to warm up their leads and take advantage of these fun concepts.
June “National Day” Campaign Ideas for Local Advertisers
June national day campaign ideas can spur advertisers to spend. Check out these creative and fun inspirations your clients will love.
Capturing Retail Traffic Through Geofencing: A Growing Opportunity in 2026
Retail traffic data indicates a rise in physical shopping. Geofencing ads are a great way to capitalize on this for local businesses.
Local Business Email Marketing: Is It Still Relevant?
Explore trends in local business email marketing and why you should propose to customers in their media buys.
Managing Advertiser Expectations for Social Media Campaigns
Social media campaigns work differently than programmatic tactics. Get advice on managing advertiser expectations.
Why YouTube Location Targeting Is Critical for Local Advertisers
YouTube location targeting provides a critical way for local advertisers to reach audiences in their markets.
Ask the Expert: How Can Local Sellers Win Long-Term Digital Ad Campaigns?
Senior client development manager Chloe Orcutt offers great advice on winning long-term digital ad campaigns in this Ask the Expert post.
