June “National Day” Campaign Ideas for Local Advertisers

Men’s Health Month

Various advertisers will want to target men and their physical and mental well-being. From health food stores to fitness centers and day spas, there are many opportunities.

• Promotions and bundles: Talk to advertisers about using the month to create special deals for spa treatments, fitness assessments or supplements. These can run simultaneously on radio, streaming audio and video. Throw in email marketing campaigns, as well, to target known customers.
• Get fit challenges: Create a campaign around people showing off how they’re getting fit and healthy. Announce the competition with social media ads, email campaigns and radio spots. At the end of the month, your advertisers can pick a winner. Everyone who opted in will have provided their email address, giving your clients a way to communicate with them.

National Camping and Great Outdoors Month

Camping has always been an American pastime. It’s great for friends, families, couples and groups across all demographics. In addition to National Camping Month, June is National Great Outdoors Month. There are so many ways to tie these into campaigns.

You could approach local outdoor supply stores, regional attractions tied to nature, or any other retailer that sells products needed for these activities. Here are some ad ideas:

• Pitch a camping package giveaway that you can advertise across all channels. This concept would work well by bringing advertisers together from both segments. They can split the costs and get more impressions. Those who enter will need to provide their contact information, which advertisers could then use for SMS marketing campaigns.
• Feature aspirational ads that showcase fun in the great outdoors. These are perfect for video display ads or OTT/CTV.
• Create a must-have list for everything people need for camping and hiking. Advertisers can provide a promo to “stock up” before the big adventure. Recommend these on social media, display, email marketing and mobile messaging.

National Safety Month

June marks the time of the year to talk about work safety. It can be a month for companies to highlight their safety initiatives, as this matters to consumers and potential employees. Specialty retailers also provide many products to enforce and support workplace safety practices. Another category of businesses with synergies would be those that offer safety training or services.

Discuss how impactful a month-long campaign can be with tactics like OTT/CTV, geofencing, radio and social media.

• National Cancer Survivors Day (June 2): Encourage your advertisers to celebrate people who beat cancer. A portion of sales from the day could go to a cancer charity. Announce it via radio ads and email marketing.
• National Running Day (June 5): Runners have a strong culture. For many, it’s about more than exercise. Video or display ads that focus on specialty products for runners could correlate to more sales. Use targeting options to find the right audience. You could also suggest geofencing popular running paths.
• National Doughnut Day (June 7): Of course, there’s a day to celebrate doughnuts! To get new and existing customers in the door, bakeries and coffee shops will want to capitalize on this day with BOGOs (buy one, get one) or other discounts. Use geofencing ads to draw nearby shoppers. Also, consider social media ads, email marketing and mobile messaging.
• National Rosé Day (June 8): Rosé is the “it” drink of summer. Wine bars, restaurants and beverage shops will want to celebrate this day, and so will consumers. Ads for specials on bottles could be a great way to get people into spaces to share a glass with a friend or two.
• S. Army Birthday (June 14): This year marks the 249th birthday of the U.S. Army. It’s a great day for local businesses to provide special discounts. Additionally, if your market includes an Army base, there may be various celebratory events for advertisers to sponsor with your station. June 14 is also National Flag Day, so there are tie-ins for this commemoration, as well.
• National Eat Your Vegetables Day (June 17): Contrary to popular culture, many people love their veggies! This day is a natural fit for restaurants that could promote vegetable entrées at a special price for the day.
• National Splurge Day (June 18): This day gives people permission to indulge a little extra. The right ad might be enough to persuade someone to pull the trigger on that leather bag they’ve been eyeing. A restaurant might want to run ads featuring decadent desserts and reminding people that the calories don’t count on National Splurge Day. Your advertisers can use email marketing to entice current customers. Other effective tactics could include social media and radio.
• First Day of Summer (June 20): Summer officially arrives in June. It’s the longest day of the year, and your clients can use that to their advantage. Offer ideas on special promotions that are good until the sun goes down. Share these via OTT, radio and display ads. Additionally, advertisers like auto dealerships, salons and other retailers may want to start summer-ready offers for car servicing, highlights or a summer wardrobe.
• National Selfie Day (June 21): This is another fun day made for social media campaigns. Talk with local advertisers about creating a contest. People would need to take a selfie with the company’s product or logo. The “best” one would be the winner of a unique prize. Plus, businesses will be able to get user-generated content for their brand.
• Social Media Day (June 30): Social Media Day is when your advertisers can thank their communities on these platforms. It’s also a chance to get new followers by pushing out branded messaging via display ads, SMS or email. They could make it even more exciting for their community by choosing multiple followers and sending them some branded merchandise.