Senior living is a growing industry. Check out these strategies for targeting senior living advertising to boost your pitching.
5 Strategies for Targeting Senior Living Advertising
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Sales Ideas
Explained: Reach and Frequency for Radio vs. Digital
Learn how to explain reach and frequency to advertisers for radio ad spots and digital tactics. Find out when to focus on reach versus frequency.
Types of Video Ads: How to Explain and Recommend Them to Advertisers
There are many types of video ads that your customers can leverage to drive promotions and brand awareness. Check out this list.
The Changing Profile of Higher Ed Advertising
Higher ed advertising is changing due to new trends in student demographics and more. Find out how to pitch to these advertisers in new ways.
6 SMS Marketing Campaign Ideas Your Advertisers Will Love
Your advertisers will love these SMS marketing campaign ideas. Pitch them today as part of an integrated advertising campaign.
7 Stages of the Sales Cycle: Stage 7: Closing the Sale
The seventh and final stage of the sales cycle is closing the sale. Explore effective tips for closing more sales with advertisers.
Positioning Local SEM for Your Advertisers
Learn how to position local SEM for your advertisers. Get tips and strategies on how to pitch this digital advertising tactic to customers.
What Is Email Marketing?
Do your advertisers ask what email marketing is? If so, this post will provide you with the best answer to ensure clarity and why they should use it.
The Patient Consumer and More Local Health Care Advertising Trends
Learn about local health care advertising trends like the patient consumer and how to use them when talking to advertisers about campaigns.
Beyond Customer Acquisition, Helping Advertisers with Recruitment
Advertisers may be shifting ad dollars to recruitment. Helping advertisers with recruitment is another way you can support them.
7 Stages of the Sales Cycle: Stage 6: Overcoming Objections
The sixth stage of the sales cycle is overcoming objections. Learn about specific ways to counter a prospect’s hesitation.
7 Stages of the Sales Cycle: Stage 5: Presenting Your Solution
The fifth stage of the sales cycle is presenting your solution. Get advice from experts on how to propose a winning solution.
The SEM Checklist for Digital Sellers
Become a savvy digital seller with this SEM checklist. Follow these best practices to propose strategic SEM campaigns to local advertisers.
Becoming an Industry Expert: How It Can Increase Your Value to Advertisers
Becoming an industry expert can boost your value to advertisers. With vertical knowledge, you can become a trusted partner to businesses.
What Is Retargeting?
What is retargeting? Learn how it works and why it’s an effective part of digital advertising. Get the details to explain to advertisers.
Brand Awareness Display Ads vs. Promotional Display Ads: When to Use Each
Learn about brand awareness display vs. promotional display ads, and find out when to recommend each to advertisers depending on their goals.
Nonprofit Advertising: How to Prospect and Pitch
Nonprofit advertising is often an untapped revenue generator. Find out how to prospect and pitch to the industry effectively.
Defining the Value of OTT and Video to Your Advertisers
Explore tips for defining the value of OTT and video to your advertisers. These ad types can help them reach their customers.
7 Stages of the Sales Cycle: Stage 4: Analyzing Prospect Needs
The fourth stage in the sales cycle is analyzing prospect needs. Get tips on how to tailor a proposal that buyers can’t refuse.
7 Stages of the Sales Cycle: Stage 3: Qualifying Compatibility
The third stage in the sales cycle is to qualify compatibility. Check out these tips and considerations to analyze if the prospect fits.
