Mobile messaging has great appeal to advertisers. It has a high open rate and click rate, and it’s an inexpensive and effective way to engage people who already know the brand. An SMS marketing campaign can stand alone or be part of an integrated campaign. If you’re looking for new ideas to pitch to your customers, we’ve got some they’ll love.
One-Day Events and Promotions
Because SMS is so immediate, it makes it an excellent channel for one-day events and promotions. Advertisers can send these messages in the morning to coincide with things like national day campaigns. Find ideas for these for every month on Aspire.
Additionally, they may want to leverage these for holidays that often correlate to discounts or promotions. Maybe they even just want to pick a day to move some inventory they need to clear out.
Any of these options can be a fit for mobile messaging.
Promoting a New Product or Service
Is your advertiser launching a new product or service? An SMS marketing campaign can be part of a larger push. They’ll be sending messages to people who are current customers or have opted in, so the audience is more familiar.
Talk to advertisers about a fun, clever message that sparks curiosity. The link in the message could be to a new page on their website or even a “sizzle” video hyping all the wonderful things about their new offering.
Loyalty Club Campaigns
To get users to opt in to SMS, your advertisers need to offer an incentive. That can be membership in a loyalty club where participants can earn points and get exclusive deals. Advise your clients to send a welcome text with the first promo once people sign up.
Then, determine a cadence for new messages. You don’t want to inundate people, so consider once per week as a good starting point. When customers earn loyalty points or take an action, advertisers may also want to send confirmation texts and a quick note on what customers can do with those points.
Upselling and Recommendations
Most consumers are familiar with recommendations based on previous purchases. Take that idea outside of the website and into SMS. Your advertisers should be able to run reports on sales of specific items that correlate to others.
For example, a shopper purchased a few bottles of pinot noir from the local wine shop. Based on this, they may like similar wines from that same brand or in a close family. These messages look like personalized recommendations, but they’re much easier to scale.
Asking for Reviews
This SMS marketing campaign format isn’t promotional or tied directly to revenue. However, reviews are extremely valuable to local businesses. In fact, 77% of consumers always or regularly check local business reviews when looking for products or services.
If advertisers are eager to earn more reviews, advise them to do things like claim and complete their Google My Business profile. They’ll also need to manage other platforms where customers can leave reviews, like social media sites or review mediums like Yelp. They should have these things in order before starting an SMS review campaign.
They can then send review requests to customers after a purchase or interaction. Those responses register as social proof of the business’s credibility and can be just as valuable as a purchase.
Sharing Company News
Another way for your advertisers to leverage SMS is by letting it be a channel for announcements. Think of it as the modern-day press release. This would be news that their customers would want to hear about, such as:
- Debuting a new seasonal menu
- New hires who would be customer-facing
- The opening of a new location
- Partnerships with other businesses or nonprofits
- Hours of operation changes or other logistical information
Wow Advertisers with These SMS Marketing Campaign Ideas
Jump-start new advertising campaigns with these SMS opportunities. Pitching these ideas and brainstorming with your advertisers helps them understand the possibilities and strengthens your relationship.
Check out more ways to use mobile messaging with these advertiser case studies.
