Medium Rectangle 300×250

Half Page Unit 300×600

Large Rectangle 336×280

Leaderboard 728×90

Smartphone Banner 320×50

Use these display creative examples to help prospective advertisers envision new advertising offers, messaging and creative approaches of their own.

Along with the display creative examples (which are available to download at the end of this post), here are some tips to help with running a successful travel and tourism digital advertising campaign:

Visuals sell

Be selective when choosing the imagery. Is there a new feature being promoted, or is freedom/leisure/escape the actual product? Does your imagery evoke the emotion you want your audience to feel?

Clarify campaign objectives

Know the client’s desired outcome. Are they building a database to mail out a printed brochure? Is increasing the quantity of visitors to their own website the only KPI that matters? Establish campaign goals, and monitor the results periodically.

Clear CTA

Here’s where the top 100 CTAs come in handy. Help your client choose the CTA that best relates to the campaign goals.

Focus on uniqueness

What separates your advertiser’s offering or destination from similar businesses or locations? Can you tie in their unique features to the campaign?

You can download the JPG files of the creative examples shown in this post, along with a PowerPoint slide containing the examples and tips. Feel free to use them as samples (no copyright).