Medium Rectangle 300×250
Half Page Unit 300×600
Large Rectangle 336×280
Leaderboard 728×90
Smartphone Banner 320×50
Use these display creative examples to help prospective advertisers envision new advertising offers, messaging and creative approaches of their own.
Along with the display creative examples (which are available to download at the end of this post), here are some tips to help with running a successful entertainment digital advertising campaign:
Date-driven activation
Whether online or in-person, entertainment advertising almost always has a hard end date, being the day(s) of the event, or a window of opportunity for recurring experiences. It is essential to curate your target audience to hit them at the right time and in the right place to receive your message.
Who is making the buying decision?
The person attending an event may not be the typical purchaser of the tickets for that event. While ads should keep the event’s target audience in mind (e.g., kids for a Disney on Ice event), it cannot overlook the importance of drawing in the purchaser (in this case, an adult) with impactful messaging.
Image and logo approval
Today’s musical performances and rock concerts often have sponsors. Be sure to obtain creative approval in advance from any company whose name or logo is included in your ads.
Concrete CTA
Your CTA should be clear and lead your audience directly to the conversion page. Make it easy to find, and be sure that once it is clicked, your landing page look and feel ties back to the ad, so they are confident they’ve landed in the right place.
You can download the JPG files of the creative examples shown in this post, along with a PowerPoint slide containing the examples and tips. Feel free to use them as samples (no copyright).
