Medium Rectangle 300×250

Half Page Unit 300×600

Large Rectangle 336×280

Leaderboard 728×90

Smartphone Banner 320×50

Use these display creative examples to help prospective advertisers envision new advertising offers, messaging and creative approaches of their own.

Along with the display creative examples (which are available to download at the end of this post), here are some tips to help with running a successful hospitality digital advertising campaign:

Be found

The first step to ensuring your advertiser is on the path to success is to help them be “everywhere.” Verify that their listing information is current and consistent across all platforms. Use retargeting tactics to stay relevant to consumers during their decision-making process.

Brand positioning

The hospitality industry is reliant on consumers’ disposable income, with the purchase often a want and not a need. Creative should reflect a strong brand message that appeals to their target group and sets their business apart from competitors.

Constantly changing CTAs

Hotel occupancy rates are closely tied to seasonality, location and holidays. It is important to understand the full yearly cycle of your advertiser’s business and to plan out an overarching strategy with specific, time-bound CTAs to meet both their annual and seasonal goals.

Make conversion easy

The action AFTER the click is also important to review. Walk through these steps with your advertiser, and help them see where efficiencies may be made. If the actions after the click are tedious, set expectations with your advertiser to base the success of the campaign on steps leading up to the click and not after.

You can download the JPG files of the creative examples shown in this post, along with a PowerPoint slide containing the examples and tips. Feel free to use them as samples (no copyright).