Explore which tactics drove the most digital revenue for stations, according to the RAB-Borrell benchmarking report on radio digital sales.
Digital Revenue for Radio Stations: Which Tactics Drive the Most Sales?
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Sales Ideas
The Local Health Care Advertising Spending Preview
Local health care advertising can deliver big revenue for media companies. Get a preview of this vertical and tips on campaigns to pitch.
Local Hospitality Advertising: What to Pitch to Advertisers
Get tips and ideas to pitch for local hospitality advertising. This vertical will spend more in 2024; get your share.
2024 Social Media Trends and Local Advertising
Learn about the latest social media trends and how they can support selling these ad tactics to local advertisers.
How to Sell SEM to Local Advertisers
Learn how to sell SEM to local advertisers. Get tips and strategies to be successful in presenting this digital tactic to your customers.
How to Sell a Streaming Audio and Radio Spot Campaign
Learn how to position and sell a streaming audio and radio ad spot campaign. These audio ads can drive high performance.
5 Ways to Increase Advertiser Share of Wallet in 2024
Get tips and strategies on how to increase advertiser share of wallet in 2024. Digital plus linear campaigns are the key to increased revenue.
Real Estate Advertising in 2024 Expected to Increase: 7 Ideas to Help Fellow Sellers Sell
Explore new ideas for real estate advertising. This industry will be spending more on local advertising. Capture dollars with these tips.
Selling Niche Social Media Advertising to Local Businesses in 2026
Expand your digital advertising revenue by perfecting selling niche social media advertising to local businesses.
What Is Google Privacy Sandbox?
Learn the basics of the Google Privacy Sandbox and how it will impact third-party digital advertising in 2024.
Advertisers Are Increasing Spending on “Logged-In” Channels of Email and Social Media
Advertisers are spending more dollars on logged-in channels of email and social media. Get tips on how to sell these campaigns to local businesses.
Credit Card Debt Is Rising: How to Leverage This Trend for Local Financial Advertising Campaigns
Credit card debt is rising for consumers. Learn how to leverage this trend for local financial advertising campaigns.
Presenting Local Market Trends and Data to Advertisers
Learn how to present local market trends and data to advertisers. This information can support bigger media buys from customers.
8 Industries to Target for Local Digital Advertising in 2026
Explore the industries that should be on your target list in 2024 for local digital advertising selling. Be ready to fill your pipeline.
What Is Third-Party Digital Advertising?
Get the basics on third-party digital advertising in this post. Learn what it is and how to sell to local businesses.
Home Care Workers Are in High Demand: Help Health Care Organizations Recruit Them with Local Advertising
Home care workers are in high demand. Get tips for recruitment advertising campaigns to help health care companies hire.
4 Ways Local Media Companies Can Help Advertisers with Lead Gen
Read the post for tips and strategies to help advertisers with lead gen. These campaigns can drive great results for companies.
7 Tips for Getting Past Gatekeepers, According to Local Media Sales Experts
Get great tips for getting past gatekeepers. Local media seller experts offer strategies to help you overcome this obstacle.
6 Things to Avoid in Your Next Sales Pitch
Find out what sales pitch approaches may be impacting your win ratio. Get tips on what to avoid pitching in local media sales.
Nearly Half of Businesses Haven’t Changed Their Advertising Strategy in Five Years: How to Help Them Evolve for Better ROI in 2026
Nearly half of businesses haven’t changed their advertising strategy in five years. Learn how to help them evolve to improve ROI.
