Explore the 2022 SEM trends shaping this popular advertising channel. Find out how to explain these to advertisers for future campaigns.
SEM Trends: What to Expect in 2022
read more
Sales Ideas
Targeting Field Service Companies: Learn How to Pitch Digital Advertising to Them
Learn how to perfect your digital advertising pitch to field service companies. With these tips, you can win more business.
7 Stages of the Sales Cycle: Stage 2: Making Contact
The second stage in the sales cycle is making contact with the prospect. Get tips on how to make that memorable and engage the buyer.
7 Stages of the Sales Cycle: Stage 1: Prospecting
The first stage of the sales cycle is prospecting. Get tips and ideas on how to strengthen your prospecting processes to drive more opportunities.
Why 2022 Will Be a Strong Year for Local TV Advertising
Many factors point to 2022 as a strong year for local TV advertising. Explore the opportunities in the year ahead for broadcast TV sales.
2022 Digital Advertising Trends Media Sales Professionals Should Know
Get ready for the new year by learning about 2022 digital advertising trends. Understanding these helps you better position pitches to advertisers.
Verticals that Use Direct Mail Are Great Targets for Digital Ads
Verticals that use direct mail make excellent prospecting targets for digital advertising. Here’s how to win their business.
What Industries Are a Good Fit for Native Advertising?
What industries are a good fit for native advertising? Find out in this post for broadcast sales professionals.
How Broadcast and Media Sales Pros Can Win New Clients
Learn how broadcast and media sales pros can win new clients with these tips to target new local advertisers.
Radio Ads Provide Lift to Digital Ad Tactics
Radio ads can provide lift to digital ad tactics. Offer advertisers a cross-channel proposal to ensure they reach and convert audiences.
How Video Content Boosts Click-Throughs
Learn how video content can increase click-throughs and drive positive returns for your advertisers. You’ll find stats, tips and more in this post.
How to Sell Mobile Messaging to Your Advertisers
SMS marketing offers another channel for your advertisers to connect. Check out these tips on how to sell mobile messaging to your customers.
Growth of CTV Offers Opportunities for Auto Dealers
With the continued growth of CTV, talk to your auto dealer advertisers about new advertising opportunities in this medium.
What Is Social Selling?
Broadcast and media salespeople should consider new approaches in selling. Find out what social selling is and how to use it in this post.
How to Handle Stalled Accounts
Stalled accounts can still produce wins, but you’ll need to handle them in a strategic way. We’ve got tips for you in this post.
How to Prospect for Local News Advertisers
Local news advertisers can drive significant revenue for your station. Get tips on how prospect for them in this post.
7 Must-Haves for Creating Successful Promotions for Advertisers
Add these elements to your strategy for promotions for advertisers. They can help drive a positive response and success.
6 Restaurant Email Campaign Ideas: Help Advertisers Reconnect with Loyal Customers
These restaurant email campaign ideas are so appetizing that your advertisers will be hungry to adopt email marketing to engage customers.
How to Use Geofencing to Create Competitive Advantages
Geofencing offers a unique advertising tactic that targets by location. Find out how it can deliver a competitive advantage for your advertisers.
Video Explosion! How to Sell More in 2021
Watch the on-demand Video Explosion webinar to learn how to capture more revenue with video, OTT and CTV ads.
