Sales Ideas: OTT/CTV

How Local Media Sellers Can Capture Dollars in the Experience Economy

Local media sellers have many opportunities to capture advertising dollars in the experience economy. Find out how in this post.

Get the details on advanced audience targeting opportunities in digital advertising. More defined targeting supports better campaign performance.

Learn about CTV ad options in this post, and find out why this tactic is the fastest-growing digital advertising tactic for local businesses.

Explore tips and strategies to land more B2B advertisers. Tap into their local advertising needs to grow your customer base.

Physicians, dentists and chiropractors are spending more ad dollars on local OTT. Find out how to capture this spending with these tips.

Manufacturing companies are a great target for local digital advertising. Find out why, and get prospect and pitch ideas.

Auto advertising spending is rebounding. Be ready with these clever ideas for linear and digital advertising campaigns.

Digital clients can access a July Fourth seasonal package for digital advertising campaigns. Use the package recommendations to inspire advertisers.

Local businesses receive co-op ad dollars for advertising. Learn how to capture this spending for digital and linear campaigns.

Learn how to explain the performance of ad campaigns to customers. With transparent reporting, you can tell a better story.

Grocery stores are expected to spend more on OTT. Check out these grocery store OTT ad ideas to share with advertisers.

Explore strategies for selling against out-of-home advertising. Find out how to position digital as a complement or replacement.