Mobile messaging is a powerful marketing tactic that delivers results. It’s highly engaging, unobtrusive and provides relevant offers to recipients. There are many reasons why it’s a great channel for your stations and your advertisers.
In this infographic, we’ll discuss the data on mobile messaging engagement and ways you can use it and pitch it to your clients.
Sources: 1 OpenMarket, 2 Mobilesquared, 3 Attentive Mobile, 4 Adobe
Mobile Messaging: Good for You and Your Advertisers
SMS is a channel that delivers a lot of returns. It’s also versatile in its deployment, helping stations and advertisers reach advertising goals. With these ideas, you can leverage mobile messaging to drive engagement, which is one of the most valuable audience components you can optimize.
