Learn how to infuse radio ads with emotion to drive better recall and awareness. Doing so can be key to the ads’ performance.
The Power of Infusing Radio Ads with Emotion
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Sales Ideas
Using Crossover in Media Channels to Create Integrated, High-Performing Campaigns
Crossover in media channels provides wide reach and targeting for local advertising. Find out how to build an integrated campaign.
Ask the Expert: When Should Local Advertisers Use Location-Based Retargeting?
In this Ask the Expert post, Jenn Gareis explains what location-based retargeting is and when you should recommend it to customers.
Upselling Clients and Effective Strategies to Offer Digital with Radio in Rural America
Many local media sellers service rural areas. Advertisers in these markets can benefit from digital with radio ads. Get strategies to upsell them.
Boosted Social Posts Aren’t True Digital Advertising: How to Talk to Businesses About the Difference
Local businesses often think boosted social posts are digital advertising. Read this post to learn how to explain that they are not.
Defining the Digital Customer Journey
Explore the digital customer journey in this infographic. Learn how digital channels influence buying decisions.
Fundraising remains one of the most effective use cases for political advertising in the 2026 election cycle
Get insights and ideas for political advertising fundraising campaigns. They differ from traditional political ads in content and tactics.
Trends in Recruitment Advertising and How to Leverage Them to Support Your Customers
Recruitment advertising is likely a need for many local advertisers. See what trends are shaping the landscape and how to leverage them.
How to Help Your Advertisers with Video Ads
Video ads can be impactful and drive ROI, but many advertisers are uncertain about using them. Here’s how to help them become comfortable.
Ask the Expert: When Should You Recommend Video Geofencing?
In our latest Ask the Expert, digital adverting training specialist Beth Peck shares insights on when to recommend video geofencing ads.
What Is Foot Traffic Attribution?
Learn the basics of foot traffic attribution and how it relates to digital advertising in this post for local media sellers.
What Is Contextual Targeting?
Find out what contextual targeting is and how it differs from location-based or demographic-related targeting in digital advertising.
An Aging Population Means More Spending on Senior Living Advertising Campaigns
An aging population means more spending on senior living advertising campaigns. Get tips on how to win ad revenue from this industry.
Ask the Expert: 8 Fresh Ideas for Advertising Creative
Marketron art director Jordan Groll offers his expert advice on advertising creative. Get his tips for creative that delivers results.
Radio and Digital Local B2B Ad Campaigns Deliver Reach Plus Targeting
Get ideas and insights on how local B2B ad campaigns can deliver results with both radio and digital tactics.
Allocating Advertiser Budgets: What’s the Best Digital and Radio Split?
Get advice and recommendations for allocating advertiser budgets between radio and digital tactics. Ensure advertisers get targeting and reach.
What Is A/B Testing?
A/B testing is a good way to compare different versions of creative for digital ads. Learn how it works and why it’s a creative best practice.
Local Businesses Target Streaming Audio and OTT Ads as Areas to Increase Spending
The annual benchmarking report on radio digital sales revealed that local advertisers plan to spend more on streaming audio and OTT ads.
Ask the Expert: 6 Strategies for Local Financial Advertising
Marketron expert Rachel Lepchitz talks about strategies to win more local financial advertising customers. Read these insights today.
Programmatic Ad Buys 101
Get the basics on programmatic ad buys with an easy-to-understand definition of how they work in third-party digital.
