Creative Examples: Retirement and Senior Living

Use these display creative examples to help prospective advertisers envision new advertising offers, messaging and creative approaches of their own.

Along with the display creative examples (which are available to download at the end of this post), here are some tips to help with running a successful retirement and senior living digital advertising campaign:

Confirm who your target is

Depending on the business, advertisers may be targeting seniors directly, or possibly those who are making decisions on their behalf, such as adult children of seniors. Have clear campaign goals that outline the target audience and define measurable KPIs, so creative and CTAs align to drive results.

Visuals matter

A lot of emotion can surround this category, as it often involves life-changing decisions. Make sure your creative helps visualize the emotional response the business is trying to portray.

Know your targeting tools

Be aware of age, gender, household income level, interests, and state/city/ZIP code targeting that is available to you.

Don’t forget tablets

Many seniors prefer tablets over smartphones since the larger screen size presents an easier reading experience, a larger surface area for touch engagement, and increased immersion in displayed content. When running a display campaign, be sure to include ad sizes that appear most often on tablets.

You can download the JPG files of the creative examples shown in this post, along with a PowerPoint slide containing the examples and tips. Feel free to use them as samples (no copyright).