Medium Rectangle 300×250
Half Page Unit 300×600
Large Rectangle 336×280
Leaderboard 728×90
Smartphone Banner 320×50
Use these display creative examples to help prospective advertisers envision new advertising offers, messaging and creative approaches of their own.
Along with the display creative examples (which are available to download at the end of this post), here are some tips to help with running a successful employment services digital advertising campaign:
Define all target audiences
Job recruitment is big business but involves more than just reaching large audiences. As recruiters receive 1,000+ applicants for open positions, the selectivity of your digital solution matters. Be sure to define as many targeting characteristics as possible in order to provide maximum ROI.
An event-driven category
Some employers just need quantity! Broadcast solutions are great for promoting job fairs, while digital tactics can be used to place added emphasis on demographics, locations and devices, bringing in a smaller group of highly qualified leads.
Identify desired customer journey up front
What is it that the advertiser wants the applicant to do? Know the desired “path to purchase,” even though no financial transaction exists.
Research category success stories
Use a search engine to find news articles about successful job fairs in other markets. Research what made them successful, and apply those learnings to your creative or to the event itself.
You can download the JPG files of the creative examples shown in this post, along with a PowerPoint slide containing the examples and tips. Feel free to use them as samples (no copyright).
