Creative is one of the most crucial factors in ad performance. Relevant messaging and appealing design can improve engagement and conversions. In helping your advertisers maximize the performance of their ads, you’ll want to employ these digital creative best practices.
The Message
Message bullets
The Design
The Close

Source: 1 Fast Company

Promote Digital Creative Best Practices for Stronger Ad Performance

If you’re involved in the creative process with advertisers, you’ll want to bring up these tips on messaging, design and closing. How you target with digital ads is vital, but they won’t drive results without compelling creative. Having these recommendations ready demonstrates your value as their advertising partner.