Medium Rectangle 300×250
Half Page Unit 300×600
Large Rectangle 336×280
Leaderboard 728×90
Smartphone Banner 320×50
Use these display creative examples to help prospective advertisers envision new advertising offers, messaging and creative approaches of their own.
Along with the display creative examples (which are available to download at the end of this post), here are some tips to help with running a successful real estate digital advertising campaign:
Is the focus on buying or selling?
The needs of the consumer seeking to make each transaction are different. Adjust creative and targeting tactics accordingly.
Know market nuances
Which areas of town appeal to first-time home buyers? How long are multi-family inventory units going unsold? A strong CNA upfront will pave the way toward more effective creative executions.
Understand housing trends
Real estate trends can be measured nationally but occur locally. Sources include Realtor.com, NAHB.org, and the Zillow.com weekly market report.
Is the agent the product?
Like the professional services category, a real estate agent’s top product is often themselves. Consider high-profile marketing opportunities that help consumers associate a name or a face with a strong positioning or branding statement.
You can download the JPG files of the creative examples shown in this post, along with a PowerPoint slide containing the examples and tips. Feel free to use them as samples (no copyright).
