Medium Rectangle 300×250

Half Page Unit 300×600

Large Rectangle 336×280

Leaderboard 728×90

Smartphone Banner 320×50

Use these display creative examples to help prospective advertisers envision new advertising offers, messaging and creative approaches of their own.

Along with the display creative examples (which are available to download at the end of this post), here are some tips to help with running a successful digital advertising campaign for legal and professional services:

Two-pronged approach

Attorneys and law firms are “at need” services, meaning their customer base typically only reaches out when they require their expertise; there isn’t often a “want” variable to decide to engage. For this reason, this category benefits from strong, consistent branding messages as well as competitive CTA offers. This will bring your advertiser top-of-mind when the need arises and will compel action based on the strong offers available.

Think differentiation

Be prepared with ideas to help professional services providers differentiate themselves. Every element of your cross-channel campaign must reinforce the positioning statement that is selected. Develop a brand that will evoke strong recall for potential clients when they start down the purchasing funnel.

Agree on a measurable CTA

It’s rare for a professional services client to simply want to “get the word out.” Seek to quantify measurable consumer actions that you can help take credit for.

A personality-driven category

Advertisers here are selling more than a service; they are selling themselves. Recognize that, and ensure all visuals reinforce both their desired lead generation and branding objectives.

You can download the JPG files of the creative examples shown in this post, along with a PowerPoint slide containing the examples and tips. Feel free to use them as samples (no copyright).