Medium Rectangle 300×250
Half Page Unit 300×600
Large Rectangle 336×280
Leaderboard 728×90
Smartphone Banner 320×50
Use these display creative examples to help prospective advertisers envision new advertising offers, messaging and creative approaches of their own.
Along with the display creative examples (which are available to download at the end of this post), here are some tips to help with running a successful financial services digital advertising campaign:
Highlight ways to save money
Whether it be an offer to reduce expenses with a lower interest rate or how to save more for retirement, financial services and solutions are in high demand. Craft your CTA to catch the attention of your desired audience by focusing on the benefit of the offer.
Know the desired user path
Once the offer has been presented to an audience, what steps must be taken by the consumer in order to obtain it? Be sure your creative makes it clear and that ads link to the client’s activation systems.
Complement existing messaging
Financial services industries are among the most highly regulated businesses in the U.S. Be cognizant of existing positioning statements and themes, as it is likely they have previously been thoroughly vetted.
Tightly align all channel copy
Ensure high advertiser ROI by coordinating all messaging in your cross-channel campaign.
You can download the JPG files of the creative examples shown in this post, along with a PowerPoint slide containing the examples and tips. Feel free to use them as samples (no copyright).
