Medium Rectangle 300×250
Half Page Unit 300×600
Large Rectangle 336×280
Leaderboard 728×90
Smartphone Banner 320×50
Use these display creative examples to help prospective advertisers envision new advertising offers, messaging and creative approaches of their own.
Along with the display creative examples (which are available to download at the end of this post), here are some tips to help with running a successful education digital advertising campaign:
An events-driven category
Open houses, information nights, and campus and/or virtual tours all serve a role in attracting and enlisting new students.
Data collection desired
Today’s student started as yesterday’s lead. When considering ad creative options, think of ways that you can help the customer drive potential customers (both students and parents) to data-capture tools.
Anticipate needs
Consider the precipitating events that lead to consumer action. When are report cards released? When do enrollment periods or application submissions begin and end? Know the important dates for your educational advertiser, and back-time your efforts and campaign dates accordingly.
Decision makers vs. influencers
Educational institutions appeal to a variety of audiences — high school seniors, parents, and adults seeking to learn new skills. Understand the role of each decision maker and influencer in order to align creative with enrollment priorities.
You can download the JPG files of the creative examples shown in this post, along with a PowerPoint slide containing the examples and tips. Feel free to use them as samples (no copyright).
