Medium Rectangle 300×250
Half Page Unit 300×600
Large Rectangle 336×280
Leaderboard 728×90
Smartphone Banner 320×50
Use these display creative examples to help prospective advertisers envision new advertising offers, messaging and creative approaches of their own.
Along with the display creative examples (which are available to download at the end of this post), here are some tips to help with running a successful furniture digital advertising campaign:
Price/discounts common
There’s a sale? Really? Now through Sunday? Few industries promote short-term savings events more than this category, so be prepared to execute frequent creative revisions and copy changes.
Establishing premium products
For those businesses not inclined to appeal to the shopper who’s suddenly in the market, a focus on premium quality and luxury is likely desired. Creative elements including typeface and photography will help convey the premium image needed.
Make it easy for the consumer
Retail options abound in the furniture category, with the average shopper visiting only 1.8 stores as part of the path to purchase. Ad creative must be simple and to the point, while linking to online resources that address all shopper needs.
Maintain messaging consistency
Your creative should complement the client’s existing media mix. Unless directed otherwise, now’s not the time for a new creative look and feel.
You can download the JPG files of the creative examples shown in this post, along with a PowerPoint slide containing the examples and tips. Feel free to use them as samples (no copyright).
