Gain insights on what to expect in local CTV advertising spend for the rest of 2025. Learn about spending patterns and more.
What to Expect in Local CTV Advertising Spend for the Back Half of 2025
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Deep Dive into Fast Food Restaurant Local Advertising
Explore ideas and data relating to fast food restaurant local advertising in this post. Be ready to pitch unique campaigns.
Sell Now: Holiday Shopping Campaigns for Local Advertisers
Itā€™s time to sell holiday campaigns for local businesses. Start now because consumers will be shopping early.
Local Hospitality Advertising: Why Previous Campaigns Need a Fresh Look
Get fresh ideas for local hospitality advertising campaigns based on consumer and advertiser spending trends.
Digital Advertising for Investment Managers: These Local Advertisers Are a Leading Spender
Digital advertising for investment managers is experiencing spending growth in local markets. Find out how to capture it.
4 Ways for Local Advertisers to Gain Market Share as Customer Loyalty and Shopping Behavior Shift
Find out how to help local advertisers gain market share as customer loyalty evolves and shopping behaviors change.
Helping Local Market Leaders Protect Their Share with Digital Ad Campaigns
Get insights on how digital ad campaigns can help local market leaders protect their shares against competition.
B2B Geofencing Campaign Ideas
B2B geofencing campaigns can help companies meet advertising goals. Get ideas to share with these advertisers.
Local Physician Advertising: How Doctors, Dentists and Chiropractors Are Spending Budgets
Review trends in local physician advertising spending to target the right tactics in your pitches to these professionals.
What Is Search Intent?
Find out what search intent is and why it matters in search engine marketing (SEM) in this post from Aspire.
What Are Meta Advantage+ Audiences?
Learn how Metaā€™s Advantage+ Audiences work, when to use them, and what to expect from this AI-powered ad targeting tool.
Legal Services Local Advertising Spending: Explore Trends and Opportunities
Explore the latest spending trends in legal services local advertising and how to capitalize on opportunities.
Why Event Geofencing May Underdeliver
Event geofencing can sometimes underdeliver in a campaign. Find out why this happens and what you should do instead.
Help Home Improvement Local Businesses Overcome New Customer Acquisition Challenges
Home improvement local businesses need help with new customer acquisition. Get ideas on how to pitch them.
Video and Audio Ads Reach Media-Hungry Consumers
Consumers spend six hours with media daily. Video and audio ads are reaching them. Explore how this impacts local ad reach.
Capture the Increasing CTV Advertising Spending for Plumbers and HVAC Companies
Explore ideas and strategies for capturing the increasing CTV advertising spending of local plumbing and HVAC companies.
DSP vs. SSP in Programmatic Advertising: Understanding the Difference
Learn the difference between DSPs vs SSPs in programmatic advertising and why it matters for campaign success.
Local Digital Ad Buyer Perceptions: What They Think Is Most Effective vs. What Actually Performs
Local digital ad buyers perceive some tactics to perform better, but is this reality? Find out in this post.
Capturing Retail Traffic via Geofencing: Visits Are on the Rise, and Advertisers Can Capitalize on the Trend
Retail traffic data indicates a rise in physical shopping. Geofencing ads are a great way to capitalize on this for local businesses.
Local Business Email Marketing: Is It Still Relevant?
Explore trends in local business email marketing and why you should propose to customers in their media buys.
