Food and beverage trends straight from consumer preferences can be a great inspiration for local advertisers. Getting in on the latest trends can help grocers, convenience stores, restaurants and bars appeal to unique audiences.
In the Tastewise reports, the researchers focused on concepts with high consumer interest, consistent growth over time and multiple channel penetration. Finding patterns in the data led to four key trends:
- Cottage cheese as a protein boost
- Nootropics as a mood enhancer
- Casual drinks with wellness and nostalgic themes
- Texture in snacking
Watch the video to learn more and get actionable ways to turn trends into campaigns.
