Sales Ideas: Social

Using Crossover in Media Channels to Create Integrated, High-Performing Campaigns

Crossover in media channels provides wide reach and targeting for local advertising. Find out how to build an integrated campaign.

Local businesses often think boosted social posts are digital advertising. Read this post to learn how to explain that they are not.

Explore the digital customer journey in this infographic. Learn how digital channels influence buying decisions.

Recruitment advertising is likely a need for many local advertisers. See what trends are shaping the landscape and how to leverage them.

An aging population means more spending on senior living advertising campaigns. Get tips on how to win ad revenue from this industry.

Marketron art director Jordan Groll offers his expert advice on advertising creative. Get his tips for creative that delivers results.

Get ideas and insights on how local B2B ad campaigns can deliver results with both radio and digital tactics.

Get advice and recommendations for allocating advertiser budgets between radio and digital tactics. Ensure advertisers get targeting and reach.

A/B testing is a good way to compare different versions of creative for digital ads. Learn how it works and why it’s a creative best practice.

Marketron expert Rachel Lepchitz talks about strategies to win more local financial advertising customers. Read these insights today.

Explore which tactics drove the most digital revenue for stations, according to the RAB-Borrell benchmarking report on radio digital sales.

Local health care advertising can deliver big revenue for media companies. Get a preview of this vertical and tips on campaigns to pitch.