Sales Ideas: OTT/CTV

An Aging Population Means More Spending on Senior Living Advertising Campaigns

An aging population means more spending on senior living advertising campaigns. Get tips on how to win ad revenue from this industry.

Marketron art director Jordan Groll offers his expert advice on advertising creative. Get his tips for creative that delivers results.

Get ideas and insights on how local B2B ad campaigns can deliver results with both radio and digital tactics.

Get advice and recommendations for allocating advertiser budgets between radio and digital tactics. Ensure advertisers get targeting and reach.

A/B testing is a good way to compare different versions of creative for digital ads. Learn how it works and why it’s a creative best practice.

The annual benchmarking report on radio digital sales revealed that local advertisers plan to spend more on streaming audio and OTT ads.

Marketron expert Rachel Lepchitz talks about strategies to win more local financial advertising customers. Read these insights today.

Explore which tactics drove the most digital revenue for stations, according to the RAB-Borrell benchmarking report on radio digital sales.

Local health care advertising can deliver big revenue for media companies. Get a preview of this vertical and tips on campaigns to pitch.

Get tips and ideas to pitch for local hospitality advertising. This vertical will spend more in 2024; get your share.

Learn how to sell SEM to local advertisers. Get tips and strategies to be successful in presenting this digital tactic to your customers.

Get tips and strategies on how to increase advertiser share of wallet in 2024. Digital plus linear campaigns are the key to increased revenue.