Sales Ideas: Display

Trends in Recruitment Advertising and How to Leverage Them to Support Your Customers

Recruitment advertising is likely a need for many local advertisers. See what trends are shaping the landscape and how to leverage them.

Learn the basics of foot traffic attribution and how it relates to digital advertising in this post for local media sellers.

Find out what contextual targeting is and how it differs from location-based or demographic-related targeting in digital advertising.

Marketron art director Jordan Groll offers his expert advice on advertising creative. Get his tips for creative that delivers results.

Get ideas and insights on how local B2B ad campaigns can deliver results with both radio and digital tactics.

Get advice and recommendations for allocating advertiser budgets between radio and digital tactics. Ensure advertisers get targeting and reach.

A/B testing is a good way to compare different versions of creative for digital ads. Learn how it works and why it’s a creative best practice.

Marketron expert Rachel Lepchitz talks about strategies to win more local financial advertising customers. Read these insights today.

Get the basics on programmatic ad buys with an easy-to-understand definition of how they work in third-party digital.

Explore which tactics drove the most digital revenue for stations, according to the RAB-Borrell benchmarking report on radio digital sales.

Get tips and ideas to pitch for local hospitality advertising. This vertical will spend more in 2024; get your share.

Get tips and strategies on how to increase advertiser share of wallet in 2024. Digital plus linear campaigns are the key to increased revenue.